Thu.Apr 07, 2022

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How the gaming universe is preparing marketers for the metaverse

Martech

Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.

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What Is a Data Clean Room and How Does It Work?

Clearcode

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. But as we all know, third-party cookies are not very privacy-friendly and are being shut off, one web browser at a time.

Cookies 97
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Trending Sources

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Ogury acquires Motionly to power dynamic creative optimization campaigns

Martech

Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web.

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How Local Advertisers Benefit from Cross-Channel Activation & Measurement

Frequence

Ten years ago, when digital advertising was in its infancy, large brands and national advertisers used Google AdWords and display ads to attract customers. These same advertisers are using hundreds of different ad channels to reach their audience today. While the digital ad industry has made huge strides in cross-channel activation and measurement (with technology improving at an exponential rate), few local advertisers have benefited from these advancements.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions.

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Assess Funnel-Stage Strategies to Maximize Marketing Spend

Adtaxi

contact us. Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. At the end of the day, your goal should be to budget efficiently for every funnel stage while creating a better customer experience.

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Expanding VMLY&R Health appoints Gillis as first CEO

More About Advertising

WPP’s VMLY&R Health has announced a raft of appointments including Claire Gillis (below) as its first CEO. Other leadership roles are: Jason Gloye, co-lead North America and chief client officer; Christianna Gorin co-lead North America and chief experience officer; Walt Geer, chief experience design officer and Olivia Collins managing director of global growth.

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JANA Partners issues new public criticism of Zendesk

Martech

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.” In a new letter s

MarTech 98
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BETC crafts a poster classic for Canal+ hit BBC drama

More About Advertising

One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in an NHS hospital. It’s now going to French TV on Canal+ and agency BETC has produced a. The post BETC crafts a poster classic for Canal+ hit BBC drama first appeared on More About Advertising.

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Good morning: Inflationary pressures hitting consumer data

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff. The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive.

Cookies 101
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Jerry Buhlmann joins digital agency Dept as non exec chair

More About Advertising

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices. The agency’s clients include Google, Meta, Diageo, Samsung, The post Jerry Buhlmann joins digital agency Dept as non exec chair first appeared on More About Advertising.

Agency 59
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Validity’s takeover of MailCharts gives users more competitive data

Martech

Email marketing and data company Validity has acquired e-commerce platform MailCharts and will integrate the competitive data it provides into Validity’s Everest email platform. What it does. MailCharts curates historical and competitive data on brands, informing marketers about how competitors, and their own campaigns, run into trouble with sender reputation, deliverability, inbox placement and clicks.

MarTech 97
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Publicis Groupe builds PLUS+ and wins £460m PepsiCo Media in China

More About Advertising

Pepsico China appointed Publicis Groupe to handle media planning and buying across its biggest food and drink brands on the mainland: Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. WPP’s Mindshare was the incumbent. Publicis Groupe again used its “power of one” format to win the £460m business, with a new dedicated entity.

Media 59
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Enabling Responsible Advertising on News During the Russia-Ukraine War

PubMatic

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. Ad platforms rushed, following the invasion, to block ad placements on Russian state-owned media outlets.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Making the IPL count: How to maximize impact with search

InMobi

This article first appeared on The Drum The Indian Premier League (IPL) is most familiarly known and celebrated as a mini-festive season every year. As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. In association with Microsoft Advertising, InMobi released its 2022 report - 'Search Marketing Trends During IPL: A Guide for Marketers.' The report highlights consumers' exponential usage of

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Privacy Sandbox on Android: What Advertisers Need to Know

Smaato

Earlier this year, Google announced it’s multi-year initiative to build the Privacy Sandbox on Android. Their goal is to introduce new and more privacy-first advertising solutions. As many in the industry pointed out, this is likely the first step on Google’s winding road to eventually deprecating Google Advertising ID (GAID). The post Privacy Sandbox on Android: What Advertisers Need to Know appeared first on Smaato.

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Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement

Unruly

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns. APRIL 7, 2022 – RESTON, Va., NEW YORK – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an agreement with Tremor International Ltd.

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Most Viewed Video Ads: March Madness 2022

illumin

The Kansas Jayhawks overcame a tremendous 15-point halftime deficit against the North Carolina Tar Heels to secure their fourth national championship victory this Monday, April 4th ?—but which advertisers were also able to claim March Madness victory in 2022? Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Best YouTube Marketing Agency: Top 5 Choices for 2022

Single Grain

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Every day, demand for YouTube content continues to grow, as younger generations replace their television sets with online streaming. What’s more, around 70% of people admit to having bought a product after seeing it on YouTube.

Agency 52
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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martech

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).

MarTech 132
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From Knoxville to Lagos, Pedophiles Are Allowed to Marry Young Girls

AdPulp

In what sounds like news from 1822, not 2022, Tennessee lawmakers will vote today to remove any age barriers for marriage. Twenty-four Tennessee Republicans are sponsoring House Bill 233. Current Tennessee law states you can get married as young as 17 if you have parental consent. In the absence of federal law setting a minimum […]. The post From Knoxville to Lagos, Pedophiles Are Allowed to Marry Young Girls appeared first on Adpulp.

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