Sun.Dec 11, 2022

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Here Are Adweek’s 2022 Agency of the Year Winners

Adweek

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories. To make the.

Agency 306
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Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their. The post Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues appeared first on AdExchanger.

Retail 117
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Anomaly Is Adweek’s 2022 US Agency of the Year

Adweek

In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. "It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited. But Anomaly's leaders aren't worried about that. Last year, the creative agency declined 60% of new business opportunities. It's.

Agency 294
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When It Comes To Content Signals, Advertisers Are Hungry For More From Publishers

AdExchanger

Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail about the audience and context of their ads. Now, advertisers. The post When It Comes To Content Signals, Advertisers Are Hungry For More From Publishers appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Majority Is Adweek’s 2022 Breakthrough Agency of the Year

Adweek

If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way. "When we started the company, [the partners and I] put plans in place.

Agency 286
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What is Domain Spoofing? How to Prevent it

AdPushup

Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to prevent it. Programmatic advertising is forecast to be worth 725 billion US dollars by 2026, up from 418 billion in 2021, according to the [.].

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Contlo Raises $3.5M Seed Round to Empower Ecommerce Brands

Martech Series

Contlo plans to use the freshly raised funds to scale its product capabilities, RnD and expand its go-to-market (GTM) operations. Contlo, a Delaware & Bengaluru-based customer data and marketing platform for e-commerce and direct-to-consumer (DTC) brands has raised $3.5 million in its seed funding round. This round was led by Kae Capital with participation from Better Capital and Titan Capital.

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Marketing Morsels: Ornaments for Good, Ocean Spray’s 10-Hour Jiggle and More

Adweek

This week's edition of Marketing Morsels is stuffed with delightful--and holiday-themes--samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO's shoppable ornament supports women-owned businesses As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday.

Marketing 292
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CLDY Announces C.3 Gen Technology: A Permanent Solution to Prevent Website Downtime

Martech Series

CLDY promises stable, secure & super-fast hosting with C3.Gen. A proprietary technology built to power their hosting solutions, allowing 200% uptime protection. Stable, secure, and super-fast, these are what global cloud technology provider CLDY promises with C3.Gen. The proprietary technology is built to power the brand’s signature hosting solutions, allowing website owners to leverage 200% uptime protection.

SEO 89
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Joan Creative Is Adweek’s 2022 Small Agency of the Year

Adweek

Agencies prepare for all kinds of potential disruptions to a shoot. But a cataclysmic volcanic eruption isn't one of them. Neither is a tsunami. Joan Creative had plans to help new client S&P Global launch its rebrand with several spots, one of which included an underwater dive through the marine life-heavy waters of Fiji. As.

Agency 278
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Pageproof Launches a World-First Feature That Extends the Proofing Experience for Marketing Teams and Creatives

Martech Series

PageProof X-Tools extend and enhance the proofing experience for reviewers by letting proof owners add additional tools to the proofing screen. PageProof , the industry-leading online proofing platform for agencies and marketing teams, released a world-first feature, PageProof X-Tools. PageProof X-Tools extend and enhance the proofing experience for reviewers by letting proof owners add additional tools to the proofing screen – even a customized tool for their own organization.

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Danish Lottery Teams With G4S to Protect Players From Burglary

Adweek

December is the month with the greatest number of burglaries in Denmark. That's the claim of the Danish National Lottery, which has teamed with the world's largest security company G4S to promise the security of the homes and lottery tickets of its players leading up to its biggest annual draw. The lottery organizer also claims.

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TEAM IM Debuts ABBYY Vantage Connector for the M-Files Document Management Platform

Martech Series

TEAM IM Information Management experts announced the release of their ABBYY Vantage Connector for M-Files. Streamlining automated data capture by eliminating data entry. TEAM IM Information Management experts announced the release of their ABBYY Vantage Connector for M-Files. This connector enables organizations to perform intelligent document processing of scanned documents stored electronically in the M-Files repository to better utilize their enterprise data to drive business processes and po

ROI 88
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Amazon Poised to Take More Share of the Competitive Clean Room Market

Adweek

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced. In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Publishers prime their YouTube Shorts strategies ahead of next year’s revenue-sharing program

Digiday

YouTube Shorts has yet to turn on the revenue spigot for creators and publishers to directly profit from the short-form vertical videos they post to the platform, but some publishers like Team Whistle, Betches Media and Vox Media are preparing for the ad revenue-sharing program’s debut next February by building up their audiences now. Team Whistle, Betches Media and Vox Media have attributed both viewership and subscriber growth on YouTube to experimentation with Shorts in the past year.

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FCB Group India Is Adweek’s 2022 International Agency of the Year

Adweek

There's no shortcut to creative transformation, despite how much business leaders might wish for one. For FCB Group India--Adweek's 2022 International Agency of the Year--the journey was a gradual process spanning about five years and requiring hard work, focus and "belief" from the entire staff, said chairman and chief executive Rohit Ohri. But where once.

Agency 266
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Paytabs Acquires Turkey’s Largest Social Commerce Platform, Paymes

Martech Series

The acquisition aims to create a unified social commerce platform for micro merchants, fempreneurs and webpreneurs across the MENA region. PayTabs, Middle East, Africa, and South Asia’s (MEASA’s) award-winning payments powerhouse, in a power play announced that it had acquired a 100% stake in Paymes, Turkey’s largest social commerce platform.

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Translation Is Adweek’s 2022 Multicultural Agency of the Year

Adweek

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward. For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership.

Agency 258
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Whistic Wins Awards for Best Cyber Security Risk Management Solution and Best Place to Work for in Utah

Martech Series

American Security Today honors Whistic with Platinum Homeland Security Award & Utah Business names Whistic one of this year’s ‘Best Places to Work For in Utah’. Whistic, the network for assessing, publishing and sharing vendor security information, is being honored this month for the value and effectiveness of its vendor security risk management solution and as one of the Best Places to Work for in Utah.

MarTech 85
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Mischief @ No Fixed Address Is Adweek’s 2022 Midsize Agency of the Year

Adweek

No agency succeeds by playing it safe. Boring creative doesn't move the needle for brands, and agencies that peddle in mediocrity dissolve quickly. That has never been a problem for Mischief @ No Fixed Address in its two-and-a-half years of existence. Mischief takes calculated creative risks for brands including Eos, Coors Light and Tinder and.

Agency 252
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Last Week Of 2022 Starts Now …

Rob Campbell

The good news for me is that unlike last year – the day after Otis’ birthday – I do not find myself rushed into hospital and requiring emergency treatment. The good news for you, is that while this is not the last week of 2022, it is where this blog is concerned. So win:win. Except you lose, as not only is this blog back next year, I’ve already written a weeks worth of posts.

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Pickcel Builds Bespoke Digital Signage Solution for the Popular B2B Food-Tech Company Hungerbox

Martech Series

Pickcel automates the publishing of real-time menu updates and live order tickets on Hungerbox’s corporate cafeteria counter displays. Improving customer experience in grab-and-go restaurant outlets has been a long-standing dilemma. Hungerbox— a food vendor aggregator working with corporate cafeterias and food courts— collaborated with Pickcel to find a solution.

Food 81
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How The Wall Street Journal hopes to reach young news consumers on TikTok

Digiday

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. The Wall Street Journal launched its TikTok channel on Oct. 3, and since then the channel has grown to over 37,000 followers and 600,000 likes.

Finance 86
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Mozverse Named Inc. Magazine’s Best in Business Award 2022

Martech Series

Renowned for its web development platform specializing in blockchain innovation and Web 3.0 integration solutions to help companies succeed in the meta economy. Mozverse is pleased to announce it has been named as a winner of the Inc. Magazine’s Best in Business Award 2022 for the Blockchain category. This award honors companies that have made an extraordinary impact in their fields and local communities.

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‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts

Digiday

Danisha Lomax is asking creative agencies to put their money where their mouths are and maintain the diversity, equity and inclusion momentum that started two years ago. In fact, it’s her job as newly appointed evp, head of client inclusivity and impact at Digitas North America. The 38-year-old has been at Digitas for almost five years. For the last two of those five years, she’s tasked Digitas and its clients not just with creating a seat at the proverbial table for the marginalized communities

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The Ad Tech Industry is Failing Publishers

Playwire

Let’s be brutally honest: the ad tech industry is complex. It’s often messy, needlessly complicated, and completely overwhelming. Publishers like you have to navigate a massive number of tools that interact with each other in unclear ways. There are countless pathways between buyers and sellers and it’s nearly impossible to keep track of data. So, what can publishers like you do to gain clarity and control over their digital advertising models?

Ad Tech 52
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Why esports betting companies are leaning into original content to raise awareness about their services

Digiday

As esports betting companies approach an audience relatively unfamiliar with gambling, they are investing in original content in a bid to educate users and spread the word about their offerings. In recent years, sports betting has exploded in the United States thanks to a favorable Supreme Court decision that handed betting legalization rights to state governments in 2018.

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CY2 Releases Student Communications Platform Alternative to Email

Martech Series

Connect for Oracle’s PeopleSoft Campus Solutions sends messages via SMS, Canvas, Modo, Teams, WhatsApp. CY2, leading European Oracle’s PeopleSoft Campus Solutions and a member of Oracle PartnerNetwork (OPN), today announced the formal release of Connect for PeopleSoft, a student communications platform alternative to email. Connect for PeopleSoft addresses the persistent, twin issues of institutions ever-increasing need to communicate with their students coupled with low email read rates.

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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. Though it’s not technically a holding company, S4 Capital sits at the top end of positive results, as its Media.Monks global agency network doubles down on an all-digital future.

Media 68
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MiamiWeb3: A Bridge for Gathering All-hands to Build the Future of Web3

Martech Series

MiamiWeb3 Summit, one of the most significant institutional Web3 events of 2022, co-organized by the City of Miami, the leading blockchain company CTH Group and its affiliate Atlas, was held in the heart of downtown Miami from November 28th to 30th. With this year’s theme, “Going Beyond Crypto to Embrace Web3,” the summit brought over 100 industry leaders together to discuss the future of Web3 in front of nearly 1,500 attendees, providing constructive ideas to push the industry

Finance 79
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.