Thu.Dec 08, 2022

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Super Bowl LVII Ad Tracker: All the 2023 Commercials

Adweek

Super Bowl LVII (let's call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set.

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Interested in speaking at The MarTech Conference in March? Submit your pitch now!

Martech

The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

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Starz Adds New CMO to Domestic Leadership Team

Adweek

Starz is bolstering its domestic team with a new chief marketing officer. Top line On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks.

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AdQuick Joins The Growing Ranks Of DOOH DSPs

AdExchanger

DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. That makes sense, considering out-of-home media might just be a. The post AdQuick Joins The Growing Ranks Of DOOH DSPs appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Avocados From Mexico Will Be in Super Bowl 57

Adweek

Avocados From Mexico is back for the Super Bowl with an ad airing in the Big Game for the eighth time in the past 10 years. The 30-second national buy was handled with Dallas-based creative agency Lerma. It will be supported by Avocados From Mexico's #AlwaysGood 360 marketing campaign. "The Big Game is very special.

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How 3 Proposed US Data Initiatives Could Transform Advertising

AdExchanger

The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt. The post How 3 Proposed US Data Initiatives Could Transform Advertising appeared first on AdExchanger.

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Timberland’s Ezra Martin Talks Hyperlocal Marketing

AdExchanger

In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel and accessories company will observe the boot’s 50th anniversary. And. The post Timberland’s Ezra Martin Talks Hyperlocal Marketing appeared first on AdExchanger.

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Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

Adweek

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand produce films in various formats that "celebrate stories of.

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How to ask customers for reviews (and actually get them)

Martech

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones.

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Meta Adopts App Use Cases Approach to App Creation on Its Platforms

Adweek

Meta is switching the focus of the process of creating applications for its platform from a product-focused approach to App Use Cases, starting this week with Facebook Login. Meta Reality Labs product manager Stephanie Curran explained in a blog post that the product-focused app creation process required developers to designated an app type and then.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How This Streaming Channel Monetizes Shoppable Liquor Ads

AdExchanger

NBTV is part of a growing trend of content studios producing long-form sponsored video for advertisers. Its channel Spirits Network works directly with brands on sponsored video content with shoppable. The post How This Streaming Channel Monetizes Shoppable Liquor Ads appeared first on AdExchanger.

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e.l.f. Cosmetics, Meghan Trainor, The Weather Channel Forecast an e.l.f.ing Glow Storm

Adweek

What do you get when you combine beauty and skincare brand e.l.f. Cosmetics, Grammy Award-winning artist Meghan Trainor and The Weather Channel? An e.l.f.ing glow storm. In a campaign kicking off Thursday on e.l.f.'s social channels on Instagram, TikTok, Twitter and YouTube, as well as Trainor's TikTok channel, Trainor uses a "special radiance report" to.

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Comic: Sweating Q4

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Sweating Q4 appeared first on AdExchanger.

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WFA Meets With Elon Musk, New Twitter Leadership Team

Adweek

The World Federation of Advertisers said it met with Twitter's new leadership team Dec. 1, and the company expressed its continued commitment to the Global Alliance for Responsible Media regarding common definitions, common measures, common tools and independent verification. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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TikTok Moves Its Trust and Safety Personnel Pieces Around Its Chess Board

Adweek

TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government over safety and security concerns. The company is establishing a trust and safety team within the U.S. data security team it formed in June, and the new team will be led by current head of.

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18 Pro Bloggers Share Their Monetization Strategy

AdPushup

We asked some of the most prolific pro bloggers and monetization experts about how to monetize a blog As a blogger or web publisher, you’re probably aware of just how difficult it can be to understand the nitty-gritty details about how to monetize a blog. From producing exceptional posts and media to employing the right tools [.].

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Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience

Adweek

Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O'Tannenpalm's Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Coke’s holiday strategy leans into streaming with Prime Video anthology

Marketing Dive

A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

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Reddit Recap 2022: Redditors Embraced Their Mistakes, Learned About Global Events

Adweek

Reddit released its Reddit Recap 2022 Thursday, taking a deep dive into the more than 430 million posts (up 14% compared with 2021) and roughly 2.5 billion comments (up 7% year-over-year) on its platform through November. The company wrote in its introduction, "Our annual Reddit Recap is here. With more than 100,000 active communities from.

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Programmatic Advertising vs. Direct Buying

Playwire

You can't really make a list of buzzwords in ad tech, or digital advertising in general, that doesn't include the word "programmatic." Programmatic advertising is all the rage right now, and there's something real behind the hype. Done right, this automated ad buying and sales method saves time and increases programmatic revenue.

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Clubhouse: How to Add a Profile Picture to Your House

Adweek

Clubhouse's Houses feature allows users of the social audio application to create private groups where they can chat with other users. Once someone creates a House in the Clubhouse app, they can customize the House in a number of ways. For instance, they can upload a profile picture to make it stand out from other.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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What Are the Benefits and Challenges of Video Ads?

Playwire

In 2021, the average person is going to watch around 100 minutes of online video per day, according to industry forecasts. With all those eyeballs on digital videos, advertisers are pushing for video inventory more than ever.

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Cameo Teams Up With Candle Media on Cameo Kids

Adweek

Why should grown-ups have all the fun? Personalized video messaging platform Cameo is thinking of the children Thursday. Cameo teamed up with Candle Media to launch Cameo Kids, which lets parents and other loved ones book personalized videos for their kids from family entertainment stars, starting at $25. Next-generation media company Candle Media acquired digitally.

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Exploring Mobile App Habits: Why Brand Matters

Digital Turbine

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. . What influences an app install? Mobile advertisers are constantly in search of the secret ingredient to get people to download their app in droves – utilizing tactics like placing ads, getting featured in the app store, driving SEO, or

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Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational

Adweek

During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Snap Announces Monetisable AR Features; Apple Tightens Cybersecurity

Exchange Wire

In today's ExchangeWire news digest: Snap announces it is developing new AR features to be monetisable for developers; Apple pitches tighter security measures to protect users from cyber-criminals; and TikTok faces legal action in Indiana. Snap building new, monetisable AR products. Social [.]. The post Snap Announces Monetisable AR Features; Apple Tightens Cybersecurity appeared first on ExchangeWire.com.

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YouTube’s Global Ad Chief Named Managing Director of Google UK and Ireland

Adweek

Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused.

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Hearst, DailyMail.Com, & Nexstar Digital Layout Their Digital Advertising Keys to Success

Ad Monsters

Three widely known news publishers sat down for a main-stage panel discussion during our most recent Publisher Forum in Nashville. They hashed out the steps they are taking to continue to thrive in a space where publishers have to alter their survival and monetization tactics. . Lorin E. Bona, head of analytics & revenue optimizations for News & Media Holding Companies at Google, led the discussion.

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Ford’s Global Chief Marketing Officer Suzy Deering Departs

Adweek

Automotive giant Ford's first global chief marketing officer Suzy Deering is set to leave the automaker after two years. Deering, who joined from online marketplace eBay in 2020, will leave Friday. She does so after the Motor Company saw sales increase 16% to 464,674 units during the third quarter of 2022 in the United States.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.