Fri.Aug 05, 2022

article thumbnail

Celebrating 50 Years of Title IX: The Evolution and Impact 

Adweek

2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement. Dawn Porter of Trilogy Films and Cathy Engelbert, commissioner of the WNBA, joined.

Education 344
article thumbnail

Only 38% of marketers very confident in their customer data and analytics systems

Martech

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.

Marketing 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This Chicken Brand’s Ad Tries to Please Everyone. The Results Are Fantastically Chaotic

Adweek

A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star.

Food 275
article thumbnail

Criteo Expects Sanction For Undisclosed GDPR Violation

AdExchanger

France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or. Continue reading » The post Criteo Expects Sanction For Undisclosed GDPR Violation appeared first on AdExchanger.

GDPR 143
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Marketing Morsels: Mustard Doughnuts, Sour Patch Polish and More

Adweek

Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug. 6, French's teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others.

Marketing 318
article thumbnail

The Biggest Challenge in Marketing is Still Your Website

Martech Series

Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. After all, companies have reached customers via their websites for two decades. Most leaders understand the basics of digital marketing. Unfortunately, brands are still struggling with their websites. This is largely due to the fact that the digital world is in a constant state of flux.

Marketing 124

More Trending

article thumbnail

Effectively Using Consumer Data to Future Proof Your Business

Ad Monsters

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. Many in the industry were compelled to self-reflect on their consumer engagement tactics after privacy regulations changed, but what new practices are coming to the forefront to help find new solutions? . Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies and future-proofing businesses.

Cookies 104
article thumbnail

Travelers Want to Go, but Only If Everyone Can Come Along

Adweek

After years of distanced solitude and staycations, Americans are dusting off their suitcases and showing a renewed interest in travel. In return, major travel and hospitality brands are taking big creative swings with hopes of appealing to a broader audience (think Hilton Hotels, which recently launched its most ambitious global marketing platform in years).

Audience 291
article thumbnail

Centric Announces Online Marketing Platform DigitalFlyer Has Adopted Centric Payments

Martech Series

Centric Swap (CNS) payments are now available through South Africa’s “fastest growing online marketing platform.”. Centric’s COO Tommy Butcher announced a new partnership with DigitalFlyer, an online marketing platform based in South Africa. Described as a “business directory on steroids,” DigitalFlyer makes it easy for customers to find services they are looking for, and for businesses to be found effortlessly.

Marketing 100
article thumbnail

All Work and No Play Makes No Sense for a Hotel Stay

Adweek

More than two-and-a-half years since Covid-19 arrived, large swaths of the labor force continue to work from home. They're still working from their vacation sites, too. The pandemic further blurred the already vague lines bisecting the world's work-life balance, and hotel companies have seen the effects in their rooms, lobbies and restaurants. Though the U.S.

275
275
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

DuckDuckGo removes carve-out for Microsoft tracking scripts after securing policy change

TechCrunch Ads

A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to amend terms with Microsoft, its search syndication partner, that had previously meant its mobile browsers and browser extensions were prevented from blocking advertising requests made by Microsoft scripts on third party sites.

article thumbnail

How the Right Kind of Product Placement Can Elevate Your Brand Message

Adweek

While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today's audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don't actively watch TV ads. Too often, marketers are attempting to solve this challenge by taking.

Audience 310
article thumbnail

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

In this week’s Week in Review: HBO Max will be shuttered to make way for a new combined streaming service, WPP raises its revenue forecast for 2022, and RTL sees continued success in streaming. Top Stories. Warner Bros. Discovery to Dissolve HBO Max. HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Discovery confirmed on Thursday.

article thumbnail

Twitter Brings Back #VMAStanMail for the 2022 MTV Video Music Awards

Adweek

The MTV Video Music Awards are back Sunday, Aug. 28 at 8 p.m. ET, and #VMAStanMail is back on Twitter. ???? #VMAStanMail is BACK ???? Tap below to look back at last year's top moments and get ready to talk to your fave artists in any language!

275
275
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

How to Manage Ad Quality in Amazon Publisher Services

Playwire

Category and URL blocking are a huge part of your ad monetization strategy. Ensuring that the ads that show alongside your content are in line with your expectations and brand is often one of the chief concerns publishers have.

98
article thumbnail

Christian Pulisic Slickly Navigates a Life Full of Pressure in an Ad for VW

Adweek

In response to the many climate catastrophes of the last few years, the need to end fossil fuel reliance is at an all-time high. Reimagining transportation on a global scale is an intimidating undertaking, but the stakes have never been higher. Following VW kicking off U.S. assembly of the all-electric ID.4 flagship in Chattanooga, Tenn.

275
275
article thumbnail

Bundlr Licenses Credder’s Content Credibility Database To Ensure High-Quality Content For Its Community

Martech Series

Bundlr, A New Platform For Curating Creator Content, Is Now Using Credder’s Database To Ensure High-Quality Content For Its Community. Credder Inc, a leading software platform for providing content credibility data to customers to grow brand trust, create a more trustworthy user experience, and increase brand safety advertising revenue, has licensed its Content Credibility Database to Bundlr , a platform built for bundling newsletter and podcast content, focused on individual and community conte

article thumbnail

Introducing Off Madison, an Adweek Podcast Exploring the Rise of Diverse Industry Talent

Adweek

For a long time, New York's bustling Madison Avenue has been synonymous with the world of advertising that we know today. But the landscape is changing thanks to marketing visionaries across the nation who are working diligently to cultivate a more inclusive industry. Join Adweek's creative and inclusion editor, Shannon Miller, as she journeys off.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Marketing Dive

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

102
102
article thumbnail

Grey New York Names Nur El Shami Chief Operating Officer

Adweek

Grey continues reshaping its C-suite with its latest hire, Nur El Shami, who has been appointed chief operations officer for Grey New York, a newly created role at the agency. Grey Group has been going through a leadership transformation lately. The global agency recently named Laura Maness its global CEO, the first woman to attain.

Agency 246
article thumbnail

Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3

Martech Series

Kompute, an Estonian-based blockchain company, has released a decentralized cloud computing model built on tokens designed specifically for Web3, providing greater anonymity and control. Designed using widely tested open-source technologies, Kompute’s decentralized network is deployed on top of Ethereum with the off-chain layer running on Kubernetes.

MarTech 93
article thumbnail

Michelle Yeoh on Opening Paths in Hollywood for Generations to Come 

Adweek

As one of cinema's most multi-talented and enduring stars, Michelle Yeoh is not only a trailblazer in Hong Kong cinema but around the world. From partaking in her own stunts alongside Jackie Chan to capturing global audiences as the matriarch of the Young family in the box office hit Crazy Rich Asians, Yeoh knows what.

Audience 257
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

WISeKey Strengthens its Technology Portfolio Across Cybersecurity, IoT, NFT and the Metaverse

Martech Series

WISeKey Strengthens its Technology Portfolio Across Cybersecurity, IoT, NFT and the Metaverse by Constantly Learning and Adapting to Provide Customers with a Highly Trusted, Secure, and Intelligent Platform for Their Digital Transformation. WISeKey International Holding Ltd. , a leading global cybersecurity, IoT, and AI company, announced its latest Cybersecurity IoT developments reinforcing the position of WISeKey as a major player on these strategic technologies.

article thumbnail

TikTok Faces Scrutiny in Australia After UK Outcry

Adweek

The Australian Department of Home Affairs is considering tightening its privacy laws over data harvesting concerns on TikTok. The move comes after the U.K. government closed its official TikTok account earlier this week, citing data access concerns by the Communist Party of China. The current Australian privacy law--called the Privacy Act--is under review as to.

267
267
article thumbnail

Toucan Receives an Industry Excellence Award From Dresner

Martech Series

Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. The annual Industry Excellence Awards acknowledge vendors who have achieved leadership position according to market studies in Analytical Data Infrastructure (ADI), Business Intelligence (BI) and/or Enterprise Performance Management (EPM).

MarTech 91
article thumbnail

AMC Networks Elevates CFO/CCO Christina Spade to CEO?

Adweek

AMC Networks has finally found its new CEO: the same person who already held down two positions in the company's C-suite. Christina Spade, the company's CFO and COO, has been named CEO, effective Sept. 9. She succeeds Matt Blank, who had been interim CEO since last September. Patrick O'Connell, who had worked at CBS and.

257
257
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Gainsight Partners With Product School to Offer Product-Led Growth Micro-Certification Course

Martech Series

Free course covers PLG essentials with hands-on experience powered by Gainsight PX. Gainsight has partnered with Product School, the global leader in Product Management Training, to offer an online course and micro-certification in Product-led Growth (PLG). The free course has been designed for Product Management professionals who want to play a more strategic role in driving growth for their companies and enhance their PLG skill sets.

MarTech 91
article thumbnail

Making an Impact by Redefining Work-Life Fit   

Adweek

As the world continues its trend of unpredictability, so does the meaning of work-life balance. Balance is somewhat unachievable in today's world. Over the past few years, president of the entertainment group at Dotdash Meredith, Leah Wyar, has developed a deep understanding of what it means to intertwine employees' work lives and personal lives. Wyar.

article thumbnail

Datajoin Raises $3.5M Seed Round to Fix Marketers’ Broken Tech Stack Through ‘Micro Integrations’

Martech Series

Datajoin, a SaaS company that helps B2B marketers integrate their tech stack through ‘Micro Integrations’, has raised a $3.5M seed round led by Sepio Capital. “The marketing tech stack is broken.” said Datajoin Founder and CEO, Sam Fonoimoana. “Marketers are frustrated with how much time and effort it takes to integrate their technology.

article thumbnail

‘Clients Have Learned From the Pandemic’: WPP’s Mark Read on Weathering Uncertainty

Adweek

Economic ambiguity is looming across Europe and various parts of the world during the second half of the year and moving into 2023. But WPP chief executive Mark Read believes that with the pandemic still fresh in the minds of brand marketers, they will remember the benefits seen by those who continued to invest in.

Marketing 254
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.