Adweek
AUGUST 4, 2022
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this.
AdExchanger
AUGUST 4, 2022
Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among.
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Adweek
AUGUST 4, 2022
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.
Martech
AUGUST 4, 2022
Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. Nearly two-thirds expect a moderate increase.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 4, 2022
Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.
AdExchanger
AUGUST 4, 2022
In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends. The company reported revenue of $495 million for the second quarter, which was down year-over-year from. Continue reading » The post Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 4, 2022
HIPPA is in the news. Meta just got sued over an alleged violation of the law. But HIPAA, which stands for the Health Insurance Portability and Accountability Act, is a much-misunderstood piece of legislation. For example, it only applies to a narrow set of “protected entities.” When one of those protected entities shares information with. Continue reading » The post The Big Story: Meta’s HIPAA Violations And The Rise Of MMM appeared first on AdExchanger.
Adweek
AUGUST 4, 2022
Warner Bros. Discovery has finally wrapped its upfront talks, the company confirmed during its second quarter earnings call on Thursday afternoon. With the news, the company becomes the final major in-person upfront week presenter to cross the negotiation finish line, following Disney, NBCUniversal, TelevisaUnivision, Paramount, Fox and The CW. "We did very well at the.
VideoWeek
AUGUST 4, 2022
Facebook has announced the end of its live shopping feature, less than two years after its launch. First introduced on the platform in November 2020, Facebook Live Shopping allowed users to integrate products into interactive livestreams. May 2021 saw the introduction of Live Shopping Fridays, whereby beauty and fashion brands – including Clinique and Abercrombie & Fitch – hosted demonstrations alongside live Q&As with consumers.
Adweek
AUGUST 4, 2022
Scary clowns, hidden Big Macs, cheeky billboards--Burger King and McDonald's aren't averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food.
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Exchange Wire
AUGUST 4, 2022
Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [.]. The post Google’s cookie delay: obstruction or opportunity? appeared first on ExchangeWire.com.
Adweek
AUGUST 4, 2022
For many kids, starting a new school year can be one of the most daunting times in their young lives. It can be even more so when they are differently abled or settling into new family dynamics at the same time. With this in mind, GapKids wanted its latest campaign to inspire these children to.
Marketing Dive
AUGUST 4, 2022
The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.
Adweek
AUGUST 4, 2022
Tiffany & Co. is taking non-fungible tokens (NFTs) into the physical realm with a pricey new necklace offered exclusively to holders of CryptoPunks art, a set of pixelated-looking avatars that have become popular in cryptocurrency-adjacent circles. For around $50,000 (30 Ethereum), owners of these NFT artworks can pay to have a hand-crafted diamond-encrusted pendant made.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
AUGUST 4, 2022
Instagram is set to maintain its spot as the top platform for influencer marketing this year, but growing competition from TikTok looms.
Adweek
AUGUST 4, 2022
In a down quarter for many streaming services, Paramount hasn't yet peaked. The company's flagship streaming service Paramount+ added 4.9 million subscribers during the second quarter, growing to over 43 million. That's despite removing 1.2 million subscribers in Russia. Paramount+'s 4.9 million additions remain down from the 6.8 million subscribers it added last quarter, but.
AdExchanger
AUGUST 4, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main. Continue reading » The post Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh?
Adweek
AUGUST 4, 2022
Twitter and Opendorse expanded their NIL (name, image, likeness) partnership for student athletes to include personalized game highlights via technology from sports technology startup Tempus Ex Machina that can be shared to their Twitter handles. All Pacific-12 Conference student-athletes, beginning with football and men's and women's basketball, will have the opportunity to earn income from.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 4, 2022
Latest report marks company’s second consecutive year as player in personalization space. SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. According to Gartner, “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: De
Adweek
AUGUST 4, 2022
With the rise of the Web3 ecosystem, internet users have a new opportunity to gain employable skills as well as the transformative potential to enhance economic mobility. Rakia Reynolds, founder of Skai Blue Media, joined Adweek's Women Trailblazers Summit to share the importance of high-quality education around crypto and how she continues to break barriers.
AdExchanger
AUGUST 4, 2022
Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $7.7 billion. But the growth was primarily attributed to streaming. Streaming channels, which Paramount and other broadcasters classify as a DTC segment, Continue reading » The post Paramount Thanks DTC For Almost All Its Growth appeared first on AdExchanger.
Adweek
AUGUST 4, 2022
This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience. Contributors include mental health professional Sahaj Kaur Kohli, TikTok content creator Jules Terpak, author and columnist Damon Young and former Teen Vogue editor in chief Elaine.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
AUGUST 4, 2022
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $9.8 billion, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. Specifically, it's HBO Max productions that are getting the cut. The post Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses appeared first on AdExchanger.
Adweek
AUGUST 4, 2022
As companies are continuously expected to take stands on social issues, there's an even greater need for a variety of perspectives. Diverse female leaders continue to flip the script and fill more seats across boards. Two of those women who are blazing the path for generations to come, Jeanine Liburd, chief social impact and communications.
Marketing Dive
AUGUST 4, 2022
The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.
Adweek
AUGUST 4, 2022
In a bid to instill belief in its audience and ahead of kicking off the Premier League soccer season in the U.K., headphone brand Beats By Dre has released an online film featuring Manchester United striker Marcus Rashford narrated by rapper Santan Dave. The 58-second spot titled "Never Beaten" was illustrated by Gaia Alari and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
AUGUST 4, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so well done. Continue reading » The post AdExchanger’s Comic Caption Contest Winner: Paul Gubbins appeared first on AdExchanger.
Adweek
AUGUST 4, 2022
Breaking new ground in the entrepreneurial landscape is no easy task under normal circumstances. But throw in a global pandemic, and many entrepreneurs may have thrown in the towel. Not Jasmine Foster. After working for a decade in retail buying and CPG brand building, where she was a champion of diversity and fought for representation.
MNTN
AUGUST 4, 2022
With the rise of Connected TV advertising , marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Adweek
AUGUST 4, 2022
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that it has hired Karthic Bala as its first-ever executive vice president of data product tech for CNET, a move that signals its desire to enhance its already sophisticated marketing strategy.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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