Wed.Apr 27, 2022

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Using Social Media for Affiliate Marketing: A 2022 Guide

Ad Espresso

Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2 Read More.

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Analytics software delivers data, standards deliver insights

Martech

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.

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GamesBeat Summit: What brands need to understand about the metaverse

Venture Beat

The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world? Read More.

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Google Play rolling out app data collection labels

Martech

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales

Digital Remedy

Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

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Edgemesh announces new feature to fight ad and click fraud

Martech

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It analyzes the network used (VPN, data center, etc.) and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.

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Good morning: Adapting to new customer paradigms

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies.

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Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song

More About Advertising

Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The Monkeys in Australia (40 in total) are going to be fledgling songbirds too. The only. The post Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song first appeared on More About Advertising.

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Winspire Spotlight Series: Vasuta Agarwal

InMobi

Vasuta Agarwal is the Senior Vice President and Managing Director for the Asia-Pacific (APAC) region at InMobi. She has won multiple awards as a leader and is widely known for being a champion of women’s leadership initiatives. Vasuta also plays the role of the executive sponsor in the APAC region for Winspire, InMobi’s employee resource group for women.

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How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales

Digital Remedy

Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Managing Wireless Technologies from Both Ends: FCC Considers Receiver Regulation

All About Advertising Law

As the world moves toward the rollout of fifth-generation, or 5G, wireless technology, the numbers of devices operating in many locations have grown exponentially. The Federal Communications Commission manages the commercial use of the radiofrequency spectrum – those invisible airways on which consumer and commercial wireless devices and networks operate.

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GamesBeat Summit: What brands need to understand about the metaverse

Venture Beat

The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world? Read More.

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Marketing analytics: What it is and why marketers should care

Martech

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

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Best Link-Building Agency: Top 5 Picks for 2022

Single Grain

If you're ready to take your SEO efforts to a whole new level, you probably need to hire a link-building agency. But how do you discern the best link-building agencies from those mediocre outfits whose results are less than impressive? Not only will this post provide our curated list of the top link-building agencies, but we'll also tell you such an agency can do for you, what to look for when choosing one, and the benefits of working with one.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.