Adweek
DECEMBER 23, 2022
Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512.
Ad Rants
DECEMBER 23, 2022
If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.
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Adweek
DECEMBER 23, 2022
Welcome to Marketing Morsels, Adweek's weekly roundup of the marketing news you may have missed. In this week's selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye "Ye" West's antisemitic remarks earlier this year and.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 23, 2022
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with 700 registrants and ballooning to over 161,000 attendees at its peak, the now-expansive event was the only festival of its kind for a while, breaking culture-moving acts like Kendrick Lamar.
AdExchanger
DECEMBER 23, 2022
The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you’ll excuse the mixed metaphor). Data privacy supplied the drumbeat, from stories about clean. The post The Top 10 AdExchanger Stories Of 2022 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 23, 2022
Riddled with record inflation, 2022 presented new challenges for marketers as consumer behaviors continued to rapidly fluctuate. Now more than ever, purchases are influenced by value, timeliness and convenience. Heading into the holidays, we’re seeing the ongoing impact of rising prices lead to value conscious consumers on the hunt for deals. Holiday shopping started in September, and in response, big box retailers and e-commerce giants kicked off massive holiday promotions in October to meet t
Adweek
DECEMBER 23, 2022
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek's year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone's mind, other topics.
Ad Monsters
DECEMBER 23, 2022
Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . Daily Yoga experienced a slowdown in subscriber rate and challenges evaluating performance after the IOS14 update.
Adweek
DECEMBER 23, 2022
What is the creator economy, and why should you care? Well, it turns out you do care. Big time. After all, the global creator economy is estimated to be worth more than $104 billion! And here at Whalar--2022's Streamy Award winner for Agency of the Year--we've brought you the biggest names to help navigate the.
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Martech Series
DECEMBER 23, 2022
Ready, or not, the holidays are here again — and, as always, there are new consumer behaviors to take into account as you ramp up your holiday marketing strategy. One of the most common questions I get from small businesses during this time of year is, “what can I do to reach and engage more customers and stand out during the holidays?” This year is different than most because inflation is having a real impact on consumers.
Adweek
DECEMBER 23, 2022
When a user creates a House on the Clubhouse platform, they can create a recurring hangout (or regularly scheduled meeting) for the House that will occur with their desired frequency, beginning on their desired date and time. For instance, a user could have their recurring hangout take place once per month. If you ever need.
Martech Series
DECEMBER 23, 2022
Locafy Limited (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in local search engine marketing, today announced that it has received notice from The Nasdaq Stock Market LLC (“Nasdaq”) on December 22, 2022 informing the Company that it has regained compliance with the minimum bid price requirement under Nasdaq Listing Rule 5550(a)(2) (the “Rule”) for continued listing on the Nasdaq Capital Market and that the matter
Adweek
DECEMBER 23, 2022
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year's activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 23, 2022
The unified events and webinar platform bagged awards across multiple markets and in different categories including Virtual Event Platforms, Webinars & Event Management Platforms, to name a few. Zuddl , the unified platform for events and webinars, today announced that it has retained its name as a Leader in the Virtual Event Platforms, Webinars and Event Management categories set by G2, the world’s largest and most trusted software marketplace.
Adweek
DECEMBER 23, 2022
Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase a one-year Snapchat+ gift subscription for another Snapchat user for $29.99. Our guide will show you how to give a Snapchat+ subscription to a friend from within the Snapchat mobile app. Note: These screenshots were.
Martech Series
DECEMBER 23, 2022
December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for marketers to thrill their customers and end users with their range of products and services using innovative pulls and campaigns.
Adweek
DECEMBER 23, 2022
"We acknowledge no wrongdoing, but here's $725 million." Meta proposed a settlement late Thursday to a 2018 lawsuit over elevations that now-defunct British political consulting outfit Cambridge Analytica improperly obtained access to user data from roughly 87 million people on the platform. This suit is separate from then-Facebook's $5 billion settlement with the Federal Trade.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
DECEMBER 23, 2022
This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority. Regulation continued to make the headlines this week; Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [.]. The post The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority appeared first on ExchangeWire.com.
Digiday
DECEMBER 23, 2022
Sponsored by Outbrain. As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Not only do audio and video attract the younger users that advertisers seek, but these formats also allow brands to run more emotionally resonant campaigns than other ad choices offered by digital publishers.
More About Advertising
DECEMBER 23, 2022
Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a good year in terms of readers and overall performance. I’d like to thank all our. The post Happy Christmas – and a generous New Year first appeared on More About Advertising.
Digiday
DECEMBER 23, 2022
Sponsored by Taboola. As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels. However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integration
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Automatad Inc.
DECEMBER 23, 2022
Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. As a more strict privacy law, it aims to expand and redefine the existing California Consumer Privacy Act (CCPA). CPRA emphasizes the protection of consumer data and its processing by businesses, with a particular focus on sensitive consumer information. The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising.
Brid.tv
DECEMBER 23, 2022
The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first. We understand that the process of developing and launching an application is quite complex.
Adweek
DECEMBER 23, 2022
When Drake and 21 Savage dropped their highly anticipated collaboration "Her Loss" in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry.
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