Martech
APRIL 8, 2022
Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.
Venture Beat
APRIL 8, 2022
Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires. Read More.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 8, 2022
Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
More About Advertising
APRIL 8, 2022
Reassuring that there’s still an ad agency that can do ads (ads are so last year in certain quarters) and Mother rarely lets you down. This one’s for new client Lumo, an all-electric UK train service that answers the envoronmental needs of even the most dedicated Greta Thunberg lookalike. Sharp, funny and to the point. The post MAA Ad of the Week: Lumo from Mother first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
APRIL 8, 2022
To help promote its new low-light camera capabilities, Samsung UK created “Nocturnal Narratives,” three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. […].
More About Advertising
APRIL 8, 2022
The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world and the campaign included iconic global Out of Home sites and earned tons of media. The post Adam&eveDDB up for an Emmy, Neverland spreads its wings first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 8, 2022
Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created in a time where brands held the power to drive change and evolution. It was. The post Charlotte Willcocks : why culture is the future of strategy first appeared on More About Advertising.
EGC Group
APRIL 8, 2022
Organic video content—whether user-generated or filmed with a lot of bells and whistles—is a very popular method of marketing. In today’s era of social media, and especially with the popularity of TikTok videos, one might think that the phenomena of raw and organic video content happened recently. Not so. Consider the now decades-old marketing behind Carvel Ice Cream….
More About Advertising
APRIL 8, 2022
Publicis CEO Arthur Sadoun takes to the airwaves quite often, sometimes in cahoots with his old boss and fellow humourist Maurice Levy. Here he is in different mode, telling Publicis employees and others that he’s had treatment for a cancerous tumour, successfully it seems. Unusual from a CEO but Sadoun is a character and he. The post Publicis boss Arthur Sadoun reveals cancer surgery first appeared on More About Advertising.
PubMatic
APRIL 8, 2022
A person’s mental health changes over time, sometimes these changes are rapid, sometimes they take place over a number of months or even years. Regardless of the pace of change, every week, one in every six adults experience common mental health problems such as depression or anxiety, often triggered by stress. While stress can originate from any aspect of our daily lives, work-related issues often cause stress and where such stress is prolonged it can lead to both physical and psychological dam
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
APRIL 8, 2022
Barclaycard has dumped Droga5 for BBH in a sudden switch. BBH has been Barclays Bank’s main agency for 20 years. D5 continues on the Barclays Business account. D5 says: “We’re proud of all the Barclaycard work we’ve created over the last three years, working with Simon Cowell and Grace Jones to create campaigns both epic. The post Barclaycard abandons Droga5 for BBH first appeared on More About Advertising.
Kritter
APRIL 8, 2022
Marketing has always been a creative, smart niche. One could even say that marketing, as […]. The post Retail Media Networks: A Chronicle of Evolution Catalysed by E-Commerce appeared first on Kritter.
Venture Beat
APRIL 8, 2022
Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires. Read More.
Martech
APRIL 8, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good sense of what the business priorities are and what they’re trying to achieve.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
APRIL 8, 2022
An SEO firm with a global presence is the ideal solution for any company that wants to target multiple countries and languages simultaneously. However, finding one with the required expertise isn’t so easy. In this article, you’ll learn what a global SEO agency can do for your business, why you should hire one, and how you go about doing it. We'll also provide a curated list of the five best international SEO agencies in this space.
Expert insights. Personalized for you.
119 
Let's personalize your content