Sun.Oct 02, 2022

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Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

Adweek

Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history--Nike's "Just Do It." He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept.

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Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022

Smart Insights

Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.

Marketing 144
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Stayfree & Dove’s ‘Beauty Report Card’: missing context for the cause?

Bhatnaturally

A couple of recent ads – Stayfree’s ‘Daughter’s Day ad and Dove’s ‘The Beauty Report Card have become topics of discussion on social media and ad industry portals. Ads being noticed and more importantly being discussed is a welcome sign – at least they weren’t ignored. Given the nature of social media one is to [.].

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