Adweek
OCTOBER 23, 2022
In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim's Rick and.
Chief Martech
OCTOBER 23, 2022
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” Send an email. Render a web page. Analyze some data. This criticism has grown louder in proportion to the growth of the landscape. With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools?
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Adweek
OCTOBER 23, 2022
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can't grab it. It's sitting right there on the shelf among an assortment of brands and varieties, but it's locked inside a plastic case. You press a button to alert a store employee.
AdExchanger
OCTOBER 23, 2022
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency, revenue and user experience — namely, supply-path optimization and better data technology, writes Troy Bubley, co-founder and president of diDNA. The post Supply Chain Optimization And Better Data Pathways Can Improve Programmatic Streaming appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 23, 2022
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better. We know acquisition is an expensive business, with a cost that's multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify.
AdExchanger
OCTOBER 23, 2022
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media? That’s the question posed by The Atlantic in light of. Continue reading » The post Could Celebs Snap Up Social Platforms?; Why Brands Are Trying TV Production appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 23, 2022
Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills-owned brand saw an opportunity to reach incremental new households with more individualized messaging, said Aditi Hilgers, head of meals for General Mills in the UK, which is partnering with WPP-owned agency Mindshare and search intelligence company Captify on the campaign.
More About Advertising
OCTOBER 23, 2022
A year after wrestling the British Airways account from WPP, Uncommon’s first campaign positions the airline, its staff and customers as “A British Original.” Each of 500 different ads asks, “What is the purpose of your visit?” and – after the traditional “business or pleasure” options – includes a third box to tick, which allows. The post Uncommon’s first campaign for British Airways has 500 different executions first appeared on More About Advertising.
Playwire
OCTOBER 23, 2022
Key Points. Rewarded video ads are a great way to boost revenue without sacrificing user experience. Following key best practices for rewarded video ads can ensure maximum ROI and user experience. Offer desirable rewards, clearly communicate the process, test multiple ad lengths, and use custom triggers and house ad backfill to maximize the benefits of rewarded video ads.
Digiday
OCTOBER 23, 2022
As software development company Niantic experiments with increasingly immersive augmented reality activations, the Pokémon Go developer is girding itself for a potential wave of unprecedented legal challenges. At the moment, the augmented reality space is a bit of a wild west, with creators using Niantic’s technology to virtually modify privately owned locations in the physical world or experiment with brands’ intellectual properties in funky ways.
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More About Advertising
OCTOBER 23, 2022
You never know quite what you’re going to get from Uncommon Creative Studio but would probably have banked on a fair deal of hoopla when it made its debut for British airways. But no noise whatsever, rather like a big chunk of this, which seems to be the launch film. At the weekend there was. The post What exactly is Uncommon’s cabin crew up to with BA?
Digiday
OCTOBER 23, 2022
IAB Europe’s heavily scrutinized Transparency and Consent Framework was designed to help companies respect people’s privacy and comply with European privacy law, the General Data Protection Regulation. But earlier this year, ad security monitoring company Confiant detected an ad tech company exploiting the framework to collect information on potentially millions of people in the U.S. “What makes this case especially odd is that it was taking place in the United States, which is
Bhatnaturally
OCTOBER 23, 2022
It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase – be it Christmas or the Chinese New Year. In India, Diwali ads aim to capitalise on the consumer sentiment of celebrations, auspiciousness and traditions. Christmas-themed advertising is usually anchored on [.].
Digiday
OCTOBER 23, 2022
Glow Beverages, founded in 2016, is working with a major influencer — Kylie Jenner — to capture the attention of Gen Z and young millennials through social media platforms. It marks the hydration and energy drink brand’s first major marketing campaign involving a high profile celebrity. While the brand did not disclose the financial terms of working with Jenner, it hopes to differentiate itself with with ads on Instagram and TikTok, as well as Facebook, Twitter, and Snapchat in the coming
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
OCTOBER 23, 2022
It’s a confusing time to be in marketing. Despite ongoing warnings about a potential recession ahead, major advertising holding companies have continued releasing rosy forecasts even while brand marketers worry about having to make cuts. However, during Advertising Week in New York last week, the economy was only one piece of the conversation despite it being a massively important topic for marketers and consumers alike.
Digiday
OCTOBER 23, 2022
It’s a well known fact that the media world has changed dramatically as consumers find their new preferences and leave old ways of digesting content and advertising behind them. Agencies are doing all they can to adapt to those changed ways, from the rise of influencers and creators to the continued march of connected TV and streaming services to the explosion of retail media networks.
Digiday
OCTOBER 23, 2022
Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. Gone are the days when TikTok campaigns were rehashed versions of content that had already been published on Facebook or Instagram. Instead, marketers are increasingly prioritizing putting content on TikTok as they chase the app’s large, growing — and younger — audience.
Digiday
OCTOBER 23, 2022
It is undeniable that consumers today have a staggering amount of distractions at their fingertips, from social media feeds to streaming services galore. It’s because of the massive amounts of content available that it’s harder for people to maintain focus and interest in it all, and there’s intense competition over our attention and data to try to measure that focus and interest.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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