The Musings Of An Opinionated Sod [Help Me Grow!]


Logic Gets The Nods, But Curiosity Gets The Interest …
March 27, 2024, 7:30 am
Filed under: Advertising, Attitude & Aptitude, Australia, Comment, Communication Strategy, Crap Products In History, Fashion

Let me start by saying I acknowledge I have no idea what I am talking about.

While I like to think I am a man of the world, the reality is I’m a man so shouldn’t be even talking about things like this.

However …

A few weeks ago, I was in Melbourne, Australia.

While I was walking around the city, I came across this:

Now I appreciate that – like jeans – people may have a favourite bra, however is there enough demand to want a shop to ‘bring them back to life’? Also, while I’m at it … what does ‘bring it back to life’ even mean?

While I’m at it, why would they call it ‘Peek A Bra’?

There’s so many possibilities … some good, some interesting and some that would totally show my age so I’ll shut up in fear of getting cancelled or just looking especially tragic. But most of all, why the hell did they print it on top of another sign that wasn’t cleaned properly?

Unsurprisingly, Peek A Bra had closed down … another idea lost to the realms of time … and yet despite that, it’s captured my imagination in ways many more ‘obvious’ brands have continually failed to achieve, which serves as a reminder that while products or services have to satisfy a real need, marketing works when it captures your curiosity.

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