Adweek
JANUARY 25, 2023
Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer.
The Ad Tech Blog
JANUARY 25, 2023
“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng., or Tech Leads, advise founders to fail their first users; “ don’t worry if your first 10 users leave angry; use them to learn and c
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Adweek
JANUARY 25, 2023
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a.
Smart Insights
JANUARY 25, 2023
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 25, 2023
Editor's note: This is the second in a three-part series on what brands should do before entering Web3. Brands building Web3 strategies understand by now that this new iteration of the internet brings a host of technical challenges. In my experience, the best way to develop tech savviness around Web3 is to participate first and.
Chief Martech
JANUARY 25, 2023
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 25, 2023
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.
Adweek
JANUARY 25, 2023
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected.
Martech Series
JANUARY 25, 2023
dotCMS, a leading hybrid-headless content management system, published a message from its CEO, Zain Ishaq, detailing the company’s achievements in 2022 and looking ahead to what’s to come for the company and its product. Citing a record year for dotCMS, Ishaq noted that the company won 50% more enterprise customer logos and new ARR than in the previous year, despite global economic conditions that have sounded alarms throughout the tech sector.
Adweek
JANUARY 25, 2023
Janelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for "Old School Grit. New World Ideas," the brand's.
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Martech Series
JANUARY 25, 2023
The new research program launched by Capgemini with the Georgia Institute of Technology will develop digital twin technology to create a model-based enterprise and digitally simulate its complex system with the aim to help decision-making and solve organizational challenges. Capgemini announced today a new research collaboration project with the Georgia Institute of Technology (Georgia Tech).
Adweek
JANUARY 25, 2023
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won't venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are.
Martech
JANUARY 25, 2023
Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.
Adweek
JANUARY 25, 2023
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JANUARY 25, 2023
The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.
Adweek
JANUARY 25, 2023
Technology and marketing agency DEPT has named Matt Lynch as its chief executive of EMEA with a remit of accelerating growth across Europe. Lynch was previously the CEO of its hyper-personalization content agency, FEED/DEPT. In this new role, he will support global CEO Dimi Albers and work alongside the company's leaders in other regions, including.
Martech Series
JANUARY 25, 2023
MailBoxPower.com’s mission is to create an all-in-one automated-platform that delivers thoughtful, personalized gifts/cards; thus, keeping the phones ringing. What is MailBox Power?, Mail Box-Power is an all-in-one platform that automates creating and delivering thoughtful, personalized gifts and cards to clients and prospects in order to keep them happy and their phone ringing.
Adweek
JANUARY 25, 2023
When Tesla launched in 2003, its mission was to "to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible." Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
JANUARY 25, 2023
2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldn’t be better. The entire digital ecosystem is under pressure. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. Retailers bring a unique solution to the digital industry: trusted consumer relationships.
Martech
JANUARY 25, 2023
Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?
Martech Series
JANUARY 25, 2023
The free trial and demo options will allow anyone to experience Unbabel’s award-winning, AI-powered LangOps solutions Unbabel , the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale, announced Unbabel Self-Service. The free 14-day trial solution gives anyone access to Unbabel’s full capabilities, and enables them to quickly and easily set up translation pipelines using AI combined with human editors, request translations, an
Digiday
JANUARY 25, 2023
Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech partners to win a bigger share of their wallets. The companies are rolling out a way to analyze where their ads appear within users’ timelines, giving marketers more context for understanding which tweets appear above and below each ad.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 25, 2023
Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions , the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent. Extracting Natural Language Semantics From Speech Without the Use of Speech Recognition, Interactions’ 125th patent, introduces new technology for intent and entity recognition, including real-time sentiment understanding.
Digiday
JANUARY 25, 2023
Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages. The newspaper ads were meant to not only get readers’ attention in print but also cultivate chatter on social media about the brand.
Martech Series
JANUARY 25, 2023
API Security Leader Joins Google Cloud Partner Advantage Program as a Build Partner Salt Security , the leading API security company, announced that it has joined the Google Cloud Partner Advantage Program as a Build Partner. With the partnership, users can now access the Salt Security API Protection Platform directly from the Google Cloud Marketplace.
Marketing Dive
JANUARY 25, 2023
The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 25, 2023
Leading Global Creator Commerce Company Challenges Traditional Marketing Industry Capabilities With Historic Appointment Today, leading global creator commerce company Whalar , announced the appointment of Ashley Rudder as the industry’s first-ever Global Chief Creator Officer, a historic move that sets a new business standard for the $105B Creator Economy.
TechCrunch Ads
JANUARY 25, 2023
Amid declining ad revenue and advertiser exits , Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and belove the ad — all types of ads, including promoted tweets.
Martech Series
JANUARY 25, 2023
AccessibilityChecker.org , a leading web accessibility knowledge center, has published the results of a study that explores the relationship between web accessibility and search engine optimization (SEO). The study, titled “Does Web Accessibility Have a Positive Impact on SEO? A Data-Driven Study,” used data from Semrush and BuiltWith to analyze the correlation between accessibility and SEO.
Digiday
JANUARY 25, 2023
Rest assured, Mars Wrigley’s beloved M&M characters are still the chocolate brand’s official spokescandies, according to a recent news release. What was expected to be an “indefinite pause” and replacement of the candies was a marketing stunt building up to its debut in the Super Bowl. Earlier this week, the chocolate brand dropped the news that the spokescandies would retire and real-life actress Maya Rudolph would be the new spokesperson.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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