Adweek
JUNE 26, 2022
At this year's Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands' media strategies, even with potential economic headwinds on the horizon.
AdExchanger
JUNE 26, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox. But that hasn’t kept them out of the regulatory spotlight.
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More About Advertising
JUNE 26, 2022
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work cut out. Nonetheless, we’ve had P&G’s Marc Pritchard calling creativity a “superpower” and the Cannes. The post Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
AdExchanger
JUNE 26, 2022
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. The Dow may be down, but Marriott’s stock is up.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
JUNE 26, 2022
People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves. In a video, more than a dozen Gen Z VidCon attendees share how they feel about TikTok and YouTube, why Instagram seems to be fading (or at least aging), which streaming services they prefer — and what the summer ahead could mean
Rob Campbell
JUNE 26, 2022
A few weeks ago I found myself in Adelaide. I didn’t expect to be there, but I was there. It had been over 20 years since I had last visited, but in that time, its ‘unique’ reputation had remained intact. A city of churches. A city of serial killers. A city that had a timezone 20 years behind society. OK, so the ’20 years behind’ is unfair … but that’s not from me, it’s what the rest of Australia used to say when I lived there and I’ve not he
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 26, 2022
British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.
Digiday
JUNE 26, 2022
For the last three years, AB InBev’s in-house agency draftLine has been working to prove itself not only effective, but efficient. This is especially true because it launched during a time when many advertisers were pumping the brakes on plans to take more marketing in-house , at least until after the pandemic subsided. . Seemingly, AB InBev’s strategy has proven successful, as the in-house agency helped the global retailer snap up prestigious awards like last year’s Grand Prix and t
Digiday
JUNE 26, 2022
One of the arguments company managers are making for bringing employees back to the office is to foster company culture and connection. As more employee resource groups crop up at media companies, these groups are proving to be a valuable resource to building community and the feeling of inclusion. Management teams at many media companies have advocated for a shift from virtual to hybrid work environments, arguing that employees need to be in the office — at least some of the time —
Digiday
JUNE 26, 2022
The 2022 Cannes Lions Festival of Creativity may look like a boozy celebration of the best creative work done in advertising, but to many of the thousands of attendees this year, it’s a lot more about discussing the opportunities and travails of the media business. And there is plenty to discuss. But ask 10 media buyers their most important issues, and you’ll get 11 different answers.
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Digiday
JUNE 26, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —Walmart Connect, Walmart’s DSP, and Omnicom announced its partnership at the Cannes Lions International Festival of Creativity last week.
Digiday
JUNE 26, 2022
The first quarter of 2022 wasn’t the most successful for some publishers’ commerce businesses. But a few media companies are hoping to avoid this downward trajectory with new pricing models for affiliate deals. Execs hope this strategy will to bring in more retail partners and take advantage of their audiences’ changing online shopping habits.
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