Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future. As it turns out, that future didn't last very.
The Ad Tech Blog
NOVEMBER 1, 2022
I don’t recall exactly where I learned this, but I know I’ve been using them successfully on many startups. Each MVP has 4 main variables: Technology, Budget, Scope, and Time. Before engaging with any development team, pick two variables you care about most and be honest about them. If you are not willing to compromise on the scope and need to spend as little as possible… don’t push your team too hard with deadlines or using a particular technology.
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Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops. It has created iconic work for major brands including Burger King and Coca-Cola that have.
Martech
NOVEMBER 1, 2022
Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 1, 2022
For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.
AdExchanger
NOVEMBER 1, 2022
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The company’s Klover app – which offers discounts and financial services in. Continue reading » The post Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 1, 2022
Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.
Adweek
NOVEMBER 1, 2022
We're days away from the upcoming launch of Netflix Basic with Ads, and the company is busy building up the team that will support the new offering. Netflix named Julie DeTraglia as its new vice president, ads measurement strategy, effective Nov. 14. She's coming over from Amazon, where she served as head of strategy and.
VideoWeek
NOVEMBER 1, 2022
YouTube has today announced the launch of ‘Primetime Channels’, which will let users buy subscriptions and watch content from third-party streaming services including Paramount+, Showtime, Starz, and AMC+ directly within YouTube. With the new feature, YouTube appears to be continuing to position itself as a hub for all CTV content, increasing its influence in the CTV landscape.
Adweek
NOVEMBER 1, 2022
For the first time ever, Frito-Lay is offering Cheetos, Doritos and SunChips in a canister. Dubbed Frito-Lay Minis, the bite-sized snacks come in relatively smaller portions. A can of Doritos Minis Nacho Cheese, for example, weighs 5 1/8 ounces. A bag of Doritos Nacho Cheese displayed on the brand's official website weighs 9 3/4 ounces.
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VideoWeek
NOVEMBER 1, 2022
As viewing habits change across Europe, over 40 percent of consumers have become unreachable from an advertising perspective on linear TV. That is why Samsung Ads advises advertisers to spend 40 percent of their total TV buys on CTV. At the same time, more viewers are switching from SVOD to AVOD as the cost of living prevents European families from affording more than 2 or 3 subscription services.
Adweek
NOVEMBER 1, 2022
National Geographic is commemorating the centennial anniversary of the discovery of the ancient Egyptian pharaoh King Tut's tomb with an immersive experience consisting of projection mapping, virtual reality and digital exhibits in major cities across the United States.
Martech
NOVEMBER 1, 2022
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.
Adweek
NOVEMBER 1, 2022
The revolving door at Twitter headquarters continues to spin at a dizzying pace, as chief marketing officer Leslie Berland and vice president of global client solutions Jean-Philippe Maheu reportedly left the company Tuesday. Chief customer officer Sarah Personette revealed Tuesday morning that she resigned last Friday, and a bloodbath late last Thursday saw the firings.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 1, 2022
Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team collaboration. But fragmentation. Continue reading » The post Ocean Spray Embraces Fragmentation With Its Holiday Campaigns appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
The Houston Astros may have eliminated the New York Yankees from championship this season, but that didn't stop one of the team's most iconic players from making an appearance during the game, courtesy of Jeep. During Friday night's game one opener of the World Series between the Astros and Philadelphia Phillies, the automaker launched the.
Martech
NOVEMBER 1, 2022
Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. A looming recession. Inflation at levels the U.S. has not seen for 40 years. And ongoing labor and supply chain issues.
Adweek
NOVEMBER 1, 2022
Meta is shifting its fundraising matching strategy from an emphasis on Giving Tuesday to a focus on long-term, recurring donations. When people in the U.S. start a recurring donation between Nov. 15 and Dec. 21, Meta will match 100% of the amount after the second month's donation, up to $100 per donation, $100,000 per nonprofit.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 1, 2022
While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.
Adweek
NOVEMBER 1, 2022
Lego has given a group of children some creative control of its holiday campaign, leading to the development of an unusual gift-sharing vehicle that would eventually transport pop superstar Katy Perry on top. The narrative of this latest part of the "Build to Give" campaign highlights the message that play is the best way to.
AdExchanger
NOVEMBER 1, 2022
When the Supreme Court overturned the federal ban on sports betting in 2018, the addressable audience for gambling companies grew massively. People could start placing bets online and through apps. Continue reading » The post Online Gamblers Are Harder To Reach Than You Might Think appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
Less than two months after John Halley took the reins as Paramount's ad chief, the organization has a new structure. Paramount's advertising department will be organized around three key pillars, which the company said will simplify and streamline its process. These include an agency holding company model, a dedicated digital infrastructure and specialty sales organizations.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 1, 2022
Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, Continue reading » The post AI-Powered Push Notifications Will Become Critical Channel For Publishers appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant.
AdExchanger
NOVEMBER 1, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is. Continue reading » The post Why Google Just Can’t Quit Ad Tech; Paneling For Gold appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
In 2021, Guinness launched its "Black Shines Brightest" campaign, a platform that celebrates creativity, entrepreneurialism and individualism across Africa. Since then, the proposition has led to an increase of 1.5 million drinkers in the continent. Now, ahead of the FIFA 2022 World Cup, it's launched the latest iteration, telling the story of two Nigerian brothers.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Smart Insights
NOVEMBER 1, 2022
Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to … The post Define effective digital marketing KPIs to achieve your goals in 2023 appeared first on Smart Insights.
Adweek
NOVEMBER 1, 2022
In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity--Wordle the Party Game anyone?--to how they respond to consumer insights to fostering employee growth and development. Hasbro offers fun for all ages. Thus they have a deep understanding.
AdExchanger
NOVEMBER 1, 2022
Call it a Halloween special. For this week’s episode, AdExchanger Talks has its first guest who is speaking on terms of anonymity … or from beneath Harry Potter’s cloak of. Continue reading » The post Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2022
As another Halloween passes, a terrifying specter is haunting the U.K. This is no ghost or ghoul, however: its presence is very real. The spirit stalking the country is classism, and it is holding many people back in their workplaces, according to an unsettling new campaign. A horror film from the Department for Opportunities, the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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