Sun.Jan 02, 2022

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From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts

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And it proved to be quite a debut in 2020, winning Halifax, MoneySupermarket and chunks of Vodafone and Sainsbury’s (among others) in pretty short order, as well as recruiting Rob Curran from Wunderman Thompson to head up CX. Now NCA sets off in pursuit of Uncommon Creative studio, MAA’s UK Creative Agency of the Year. The post From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts first appeared on More About Advertising.

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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting

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Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. Like the last couple of years, these predictions have the obligatory pandemic caveats around them, but hopefully the UK’s high levels of vaccination and the.