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NOVEMBER 26, 2021
We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre. This one lives up to expectations, with a lot of help from accomplished director Jason Reitman, of Up. The post MAA Ad of the Week: Apple's 'Saving Simon' first appeared on More About Advertising.
More About Advertising
NOVEMBER 26, 2021
Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK agency. Mother handles Yum Brands’ KFC in the UK. Taco Bell currently operates 78 restaurants. The post Taco Bell picks rebranded TheOr for UK ad debut first appeared on More About Advertising.
More About Advertising
NOVEMBER 26, 2021
The&Partnership has won Ineos Hygiene, a new business set up by the chemicals giant to produce handwash in the pandemic, initially for healthcare workes. Now it’s become Ineos’ first consumer-facing brand. Ineos COO George Ratcliffe says: “We’re delighted to have chosen The&Partnership as our partner for Ineos Hygienics. We wanted an agency that could give.
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