Martech

APRIL 6, 2022

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

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Cookies MarTech Audience Marketing 125

More About Advertising

APRIL 6, 2022

Will this one appeal to Fundsmith’s Terry Smith, who famously belaboured Unilever for trying to find a purpose in everything – even Hellmann’s mayo? For Sure deodorant which has been telling us that ‘It won’t let you down’ since at least 1974. This time the message from AMV BBDO is ‘Not Done Yet’ as various.

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Martech

APRIL 6, 2022

Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the switch if you think it’s worthwhile.

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Non-Profit Affiliates Finance Audience 101

More About Advertising

APRIL 6, 2022

KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to brand basics in a campaign that is hoping to bring in new customers as well as appeal to existing ones. Leo Sloley, marketing lead at KFC UK&I, said: “Through research we found that the first. The post KFC goes back to basics in Mother’s ‘first bite’ campaign first appeared on More About Advertising.

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Advertising Marketing Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive conversions and target audiences via custom data sets.

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Retargeting Audience Conversion MarTech 92

More About Advertising

APRIL 6, 2022

Online furniture retailer Made.com has had a tough couple of years, but is preparing for a better 2022 with the appointment of Wonderhood Studios, after a competitive pitch, to mastermind a rethink for the brand. Made.com blamed inflation and supply chain issues for a £31m pre-tax loss in 2021, but it’s always been known for. The post Made.com appoints Wonderhood Studios for a pan European makeover first appeared on More About Advertising.

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Retail Advertising Agency 59

More About Advertising

APRIL 6, 2022

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, although they are intertwined. Web3 primarily focuses on shifting power from the big tech companies. The post David Patton: why Web3 will mean more for marketers than the metaverse first appeared on More About Advertising.

Marketing 59

Marketing Advertising Finance Media 59

Martech

APRIL 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, hope your martech is stacked in your favor. As marketers our job is to bring people to the table.

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MarTech Marketing Audience 82

InMobi

APRIL 6, 2022

As you may remember InMobi acquired Appsumer, the performance insights platform for mobile app advertisers , in October 2021. Appsumer has been working closely with mobile performance advertisers to build the optimum measurement infrastructure for the new privacy era we are currently experiencing in mobile advertising. As part of that work they have just published this new eBook, “ Apple’s privacy changes one year on: The good, the bad and the solutions. ” You can download that

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Advertising Conversion ROI Impressions 52

Unruly

APRIL 6, 2022

Most people aren’t terribly fond of advertisements while they’re watching a show, even those of us in the ad tech industry. But consumers (which we in the ad tech industry are too) understand that it’s a necessary part of accessing content, so we sit through them. However, when ads on CTV/OTT that aren’t relevant to us are played over and over–for me it’s osteoporosis drugs and Alaskan cruises–the quality of our viewing experienced is pretty diminished.

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Ad Server Ad Tech Audience Conversion 52

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Advertising

Automatad Inc.

APRIL 6, 2022

Share. Tweet. Share. Last Week’s Highlights. Google begins origin trials for its Privacy Sandbox proposal. Is the Seller-defined Audiences framework better than Google Topics API? The Ozone Project creates a haven for UK publishers. Advertiser Perceptions surveys the current state of ad measurement. The FTC updates guidelines regarding health-related data breaches.

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Header Bidding Ad Exchange Impressions Audience 52

All About Advertising Law

APRIL 6, 2022

On March 23, Utah Governor Spencer Cox signed into law sweeping amendments to the state’s Business Opportunity Disclosure Act (BODA). The amendments expand the scope of the statute to cover a broad spectrum of business activity. The amendments apply to any seller of a “business opportunity” who represents to the buyer that the buyer will— or may —derive income from the business that exceeds the amount the buyer pays to buy the product, equipment, supply, or service.

eCommerce 52

eCommerce Marketing 52

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. But there is a plot twist. As the Internet grew and user behavior online changed over time, it became clear that search ads can no longer be based on one’s luck and hunch.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Martech

APRIL 6, 2022

Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to boost customer engagement. Why we care. You can’t have seamless customer experience without improved employee experience and workflow. Some of these improvements to the Service Cloud address both issues.

Conversion 82

Conversion Marketing MarTech 82

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Single Grain

APRIL 6, 2022

Does your website get flooded with visitors who don’t convert? You may be happy that people get to your site and engage with your business, but if that doesn't translate into leads and customers, your website may not be doing its job properly. If this situation resonates with you, your business needs to implement a conversion rate optimization (CRO) process.

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Conversion Rate Agency Conversion SEO 52

Martech

APRIL 6, 2022

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers. Many marketers are skeptical when it comes to embedding images in email marketing messages.

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Marketing SEO Audience MarTech 98