Martech
FEBRUARY 15, 2022
Today, the Trade Desk announced the launch of OpenPath, which allows publishers the ability to integrate directly with their DSP, gaining direct access to premium publishers as an alternative to Google Open Bidding. The Trade Desk will turn off Google Open Bidding on its platform, said CEO Jeff Green in a company statement. The Trade Desk will also remain “committed to serving only advertisers.”.
More About Advertising
FEBRUARY 15, 2022
Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth up 17.3% (on weak comparatives) at Dentsu Japan Network and 12.1% at Dentsu international, former DDB Boss Wendy Clark’s new fiefdom. For the whole of 2021 Dentsu registered 13.1% organic growth with a big 44%. The post Dentsu beats targets as technology and CX drive business first appeared on More About Advertising.
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Martech
FEBRUARY 15, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is attribution going away? I don’t suppose so, not literally, but something that has always been an immense challenge — not to say the focus of a lot of skepticism — is only getting harder.
AdPulp
FEBRUARY 15, 2022
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]. The post Supply of Avocados from Mexico Cut Short by U.S.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 15, 2022
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system to power personalized customer experiences. Zero-party data is data that consumers intentionally share with a brand in return for a more personalized experience.
More About Advertising
FEBRUARY 15, 2022
Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part by big investor Terry Smith. An attempt, it seems, to combine humour with purpose – on the theme of ‘Make Taste Not Waste.’ Seems to be from a WPP team headed by Wunderman Thompson. Who. The post Helmann’s sticks to ‘purpose’ for Super Bowl effort first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 15, 2022
Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the enduring attraction of Anna Kendrick and her friend Barbie. Barbie is in danger of losing her dream house through the activities of post-pandemic gazumpers. From Chicago agency Highdive. The people’s choice, if such it be, The post Kendrick’s Super Bowl Mortgage ad tops USA Today list first appeared on More About Advertising.
Media Math
FEBRUARY 15, 2022
LinkedIn. Twitter. Facebook. Email. On Jan. 26th, MediaMath Chief Privacy Officer Fiona Campbell-Webster joined a panel at ID5’s Identity 2022 conference along with Didomi and IAB Europe. The panelists tackled the question, “What will consent look like in the post-third-party cookie era?” Here were some of the key themes discussed that advertisers should consider as they fortify their plans for third-party cookie deprecation this year.
Relevant-Digital
FEBRUARY 15, 2022
At the beginning of 2020 Google announced that it will be blocking third-party cookies in Chrome browser within two years. In June 2021 Google announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year or so later than originally planned. Chrome’s user base is so large that the change will have significant impacts on the digital advertising ecosystem.
Paleo AdTech
FEBRUARY 15, 2022
Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. Nancy has been present at a number of seminal moments in the history of ad tech, including: L90’s acquisition of DoubleClick and the formation of MaxWorldwide; the latter’s acquisition into Excite, AskJeeves , and Barry Diller ‘s Interactive Corporation ( IAC ); the folding into Microsoft’s gran
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Single Grain
FEBRUARY 15, 2022
In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Time Doctor’s existing blog posts by 12.8% (this may not be a huge number, but it was enough to get a nice bump in sign-ups which increased by 47.7%).
Clearcode
FEBRUARY 15, 2022
Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their company’s revenue.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform? As Tony Byrne of the Real Story Group (and a MarTech contributor) said in 2018, referencing Gartner’s Magic Quadrant for DXPs, put it: “No enterprise digital leader
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