Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Canada, U.K. and EU. Using a patented Cognition AI machine learning engine, this new offering aims at providing independent, video-level verification of the content on TikTok that appears side-by-side with ads, giving marketers a better handle on the

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Machine Learning MarTech Marketing Media 107

More About Advertising

JANUARY 24, 2022

M&C Saatchi may be under siege from deputy chairman Vin Murria but it continues to hoover up government business, this time a £2.68m campaign – ‘Get the Jump’ – attempting to get young people to make better decisons about further education and training. M&C won the business in a competitive pitch last year. M&C will.

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Education Advertising 64

Martech

JANUARY 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and this is getting absurd. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading.

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JANUARY 24, 2022

Motor racing meets gaming in this high voltage Formula E film by Uncommon. The all-electric motor sport is expanding this year to add Jakarta, Vancouver and Seoul to the 16-race calendar, which also includes Mexico City, Berlin, New York, London, Monaco and Diriyah (Saudi Arabia). Channel 4 has signed up as the exclusive free-to-air broadcaster. The post ‘No turning back’ for Formula E in Uncommon’s launch spot for the 2022 world championship first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 24, 2022

AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. 54% believe they fully understand what accepting cookies means.

Cookies 88

Cookies MarTech Marketing 88

More About Advertising

JANUARY 24, 2022

The success of Disney+ is one of the reasons that Netflix’s star is waning, and a new EMEA-wide ad campaign imaginatively drives home the message that the streaming service has an unexpectedly wide range of content, fit to challenge any of its rivals. It’s a feather in the cap for Leo Burnett London to lead. The post Leo Burnett introduces the House of Disney+ in new EMEA campaign first appeared on More About Advertising.

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Advertising Agency 59

More About Advertising

JANUARY 24, 2022

M&C Saatchi seems well and truly in play with investment vehicle AdvancedAdvT upping its all share offer by about 20% (rejected again by the board) and Sky News reporting that a 40p cash sweetener is also in the wings. M&C shareholders may well decide that, as the agency appears to be recovering and it’s just. The post M&C plot thickens as Murria ups bid – while others may be circling agency in recovery first appeared on More About Advertising.

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Agency Advertising Finance 59

Lemonads

JANUARY 24, 2022

As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. At lemonads®, it is the best life that we can wish upon you. And we can help you achieve this goal as well.

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Affiliates CPA Conversion Rate Cookies 52

Martech

JANUARY 24, 2022

According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. So, you probably know the pain of having to hack together different systems to get all this done.

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Marketing Communications Conversion MarTech 94

Automatad Inc.

JANUARY 24, 2022

Share. Tweet. Share. Summary. Ad spending increases by 18% from 2020, as the US ad market recovers from 2020-21 pandemic induced recession. Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The Banning Surveillance Advertising Act aims to restrict advertisers from practicing surveillance-based advertising or behavioral advertising.

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Advertising SEO Pop-Up Electronics 52

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Advertising

Martech

JANUARY 24, 2022

The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both Democratic and Republican attorneys general joining. Dark patterns. The lawsuit accuses Google of using “dark patterns” (specifically: “repeated nudging, misleading pressure tactics, and evasive and deceptive descriptions of location features and settings”) to hand over more location da

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Marketing Affiliates MarTech Advertising 108