Tue.Oct 08, 2024

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The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly

Adweek

The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though.

Ad Tech 354
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Buyers Can Now Target High-Attention Inventory In The Trade Desk

AdExchanger

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared f

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Press Releases Have Become Way Too Hyperbolic

Adweek

Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American.

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50% of B2B marketers won’t reach 2024 goals

Martech

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

Marketing 124
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Questions For… Lawrence Jones

Adweek

Guy Fieri might the self-styled expert on diners, drive-ins and dives, but Lawrence Jones could probably give that spiky-haired chef a run for his Donkey Sauce. The Fox & Friends co-host is a dine-in diner regular courtesy of the Fox News morning show's popular Breakfast with Friends segment, which sends him to eateries across the.

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Video And Generative AI Is Meta’s Favorite Combo

AdExchanger

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily […] The post Video And Generative AI Is Meta’s Favorite Combo appeared first on AdExchanger.

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More Trending

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Facing the future

Seth Godin

The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And only one of them is helpful. DENY: We can pretend that the world isn’t changing, that nothing is different and angrily push back on any evidence to the contrary.

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Meta Expands Gen AI Tools to Video Ads As Platform Competition Ramps Up

Adweek

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users' time on both platforms is now spent watching videos. The Video Expansion feature lets.

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Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way

Exchange Wire

Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences. Piwik PRO enables marketing teams to [.] The post Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way appeared first on ExchangeWire.com.

Marketing 105
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Snapchat Begins Testing 2 New Ad Placements

Adweek

Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. "We're enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and.

Media 318
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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ShowHeroes Acquires AI-Powered Video Creation Business Vidds

VideoWeek

Video and CTV ad tech business ShowHeroes Group this morning announced it has acquired Vidds, an AI-powered video creation and editing platform, for an undisclosed fee. Vidds, founded in 2020, is a video creation tool which has a number of AI generation tools built in. Its campaign planner enables users to type out a rough idea for a video, and it will automatically create a slideshow-style video which can then be edited and refined.

Ad Tech 98
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Social App Claim Raises $12m to Help Marketers Connect With Gen Z Shoppers

Adweek

Claim, an app that helps shoppers find and use promotions at stores, has raised $12 million in Series A funding. The funding was led by VMG Technology and also includes previous investors Sequoia Capital and Susa Ventures. The three-year-old company has raised a total of $20 million. Claim's goal is to help marketers find new.

Marketing 301
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SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media

Exchange Wire

SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [.] The post SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media appeared first on ExchangeWire.com.

Media 98
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Week of September 30 Evening News Ratings: A Clean Sweep of Declines

Adweek

While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for CBS News, which hosted last week's vice presidential debate between Gov. Tim Walz and Sen.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Step-by-Step Guide to Setting Up Viral Launch for Your Amazon Business

Ad Badger

Let’s get one thing straight — making a product go viral on Amazon isn’t the same as a TikTok dance. Read More Step-by-Step Guide to Setting Up Viral Launch for Your Amazon Business The post Step-by-Step Guide to Setting Up Viral Launch for Your Amazon Business appeared first on Ad Badger.

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Mediaplus Lands Bosch’s International Media Account Across 38 Countries

Adweek

Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries.

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How to use generative AI in copywriting for an A/B testing program

Martech

AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there.

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Chris Ruggeri Named Station Manager of WBZ in Boston

Adweek

Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He'll take on additional management responsibilities in the new role, which includes overseeing the station's day-to-day operations across departments, when gm Johnny Green is in New York. Former WBZ president and general manager Justin.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Programmatic Advertising’s Final Frontier Is Linear TV

AdExchanger

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier […] The post Programmatic Advertising’s Final Frontier Is Linear TV appeared first on AdExchanger.

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Houston Station Evacuated After Suspicious Package Found

Adweek

Houston CBS station KHOU was forced to evacuate last night because of a suspicious package sent to another tenant in its building. According to police, an officer heard a vibrating sound when they opened a package that was sent to the Saudi Consulate General, which has a suite on the 15th floor of the building.

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Meta announces genAI video tools for advertisers

Martech

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

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WOIO Reporter Winnie Dortch Shot in Domestic Incident

Adweek

WOIO reporter Winnie Dortch was shot early Monday morning in a domestic incident where a man was killed. Lakewood, Ohio police said that just before 8 a.m. Monday, a person called to report two people arguing. When the police got there, they found two people shot.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Context vs. Cookies With Dotdash Meredith’s D/Cipher Lead

AdExchanger

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022. The solution combines content-based signals with first-party data insights into how […] The post Context vs.

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ATTN: and ADWEEK Team Up on Trends Platform Attention Sparks to Guide Marketers

Adweek

Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK. The purpose-driven, storytelling media company and division of Candle Media is teaming up with the leading source of news and insight serving the brand marketing.

Marketing 284
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How To Make Google’s Network Business A Force For Good

AdExchanger

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […] The post How To Make Google’s Network Business A Force For Good appeared first on AdExchanger.

Ad Tech 86
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Here’s How News Outlets Are Covering Hurricane Milton

Adweek

Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton'a expected landfall on Wednesday as a potential Category 4 storm. The National Weather Service has issued a warning of.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth

Ad Tech Daily

New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging Campaigns  Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping […] The post Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth appeared first on Ad Tech Dail

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This Latina Entrepreneur Is Rebranding Finance Through Culture-First Fintech

Adweek

Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" in the interviewee's responses. At age 50, Beatriz Acevedo was supposed to be scaling back the "hustle of the startup life." Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio.

Finance 297
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WPP and Roblox strike new global content and advertising partnership

Digiday

As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform. WPP and its media buying arm GroupM today have officially been inducted into the Roblox Partner Program. The giant agency holding company is the first new member to join the program following the announcement of its expansion at Roblox Developers Conference last month.

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CBS Rebukes Anchor Over Tense Interview With Ta-Nehisi Coates

Adweek

CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week with author Ta-Nehisi Coates, in which Dokoupil challenged Coates' views about the Israeli-Palestinian conflict. (NYT) On a call with staffers Monday morning, CBS News chief Wendy McMahon and her top deputy, Adrienne Roark, said the.

Media 282
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.