Adweek
JANUARY 8, 2025
The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting several fires that spread to engulf three major areas, including the Pacific Palisades, Eaton Canyon, and Sylmar. At press time, the wildfires have.
AdExchanger
JANUARY 8, 2025
On everyones mind this year is generative AI (of course). But the focus for the ad industry isnt just about the large language models creating quick videos that general consumers of products like ChatGPT or Googles Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?
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Adweek
JANUARY 8, 2025
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes to the company's content moderation policies this week--specifically ending third-party fact-checking, and lifting restrictions on free speech across Facebook and Instagram.
Martech
JANUARY 8, 2025
The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 8, 2025
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over.
Digiday
JANUARY 8, 2025
Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. In the short term, that performance will defuse industry concerns over the services ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
JANUARY 8, 2025
HUMAN Security and TollBit partner to empower publishers with tools to block unauthorized AI bots, enforce content rules, and establish sustainable revenue streams through fair compensation. AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue and complain to a Senate Judiciary Subcommittee.
Adweek
JANUARY 8, 2025
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her.
Martech
JANUARY 8, 2025
Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. However, reports often take significant time and effort to create, only for the data to be questioned or ignored. Maintaining these reports also uses valuable resources that would be better spent reviewing results and making informed decisions.
Adweek
JANUARY 8, 2025
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no.
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Exchange Wire
JANUARY 8, 2025
Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations. The collaboration combines Kevels [.] The post Kevel & Vantage Partner to Transform Retail Media Management appeared first on ExchangeWire.com.
Adweek
JANUARY 8, 2025
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Digiday
JANUARY 8, 2025
Meta is borrowing a page from Elon Musks X on free speech and censorship, but advertisers arent hitting the panic button yet. For now, theyve brushed off Metas decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of Xs and to loosen restrictions on contentious topics like immigration and gender identity. Instead, marketers are in wait-and see mode, hoping for clearer guidance on what content Meta will still police.
Adweek
JANUARY 8, 2025
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio Artists and Writers Guild of America strikes, as the studio revealed a shuffle atop its executive ranks Wednesday. President of domestic distribution.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
JANUARY 8, 2025
Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close. With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025.
Adweek
JANUARY 8, 2025
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new campaign calls out people's habit of wearing undergarments well past their prime.
AdvertiseMint
JANUARY 8, 2025
Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event.
Adweek
JANUARY 8, 2025
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
JANUARY 8, 2025
Key Points Publishers focusing solely on page views are missing critical revenue opportunities Users in premium publisher environments show 3-8x higher engagement rates Higher engagement metrics directly correlate with increased CPMs and revenue Strategic ad placement focused on engagement outperforms traditional high-density approaches Quality over quantity approach leads to sustainable revenue growth
Adweek
JANUARY 8, 2025
Meteorologist Robert Johnson will join Philadelphia NBC owned station (WCAU) NBC10's First Alert Weather team. The Phildelphia native starts Monday, January 20. "We are excited to have Robert join NBC10 and return to his hometown of Philadelphia," said Elizabeth Flores, vice president of news for NBC10 and Telemundo62. "His commitment to providing accurate and engaging.
Digiday
JANUARY 8, 2025
After spending much of 2024 recovering from a down period, esports industry executives are stepping on the gas in anticipation of a growth year in 2025. In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter , a period in which esports organizations consolidated or pivoted to new business models in order to stay afloat.
Adweek
JANUARY 8, 2025
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JANUARY 8, 2025
For most advertisers, programmatic advertising is a one-stop shop: log into a demand-side platform (DSP), place your bids and call it a day. Mars Petcare, however, is doing things differently. When it comes to CTV, it’s using a supply-side platform the tool publishers normally use to manage ad sales to buy ads directly, skipping the usual DSP route altogether.
Adweek
JANUARY 8, 2025
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned by Nexstar, three owned by Mission Broadcasting, Inc., and one owned by White Knight Broadcasting, Inc. Together, the 33 stations reach more than 14 million U.S. television.
More About Advertising
JANUARY 8, 2025
App-based “neobank” (digital only) Revolut is launching a new global campaign -‘Money possibilities’ – through Anomaly plugging its flexibilty in a confusing financial world. Such banks are gradually gaining a bigger foothold in the UK, in part due to the banking establishments retreat from branches leaving younger generations to ignore the fabled “banking inertia” that … The post Revolut launches challenge to traditional banks first appeared on Mo
Adweek
JANUARY 8, 2025
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
JANUARY 8, 2025
Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack.
Adweek
JANUARY 8, 2025
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence--the app recently lost its legal efforts in the D.C. Circuit.
Martech
JANUARY 8, 2025
Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient
Adweek
JANUARY 8, 2025
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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