By the Book: Johnny Joey Jones Previews Behind the Badge (First Look)
Adweek
MAY 6, 2025
Behind the Badge collects the stories of first responders.
Tue.May 06, 2025
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Hire One Developer to Press One Key
The Ad Tech Blog
MAY 6, 2025
We expect so much from our developers. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have. Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster.
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WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media
Adweek
MAY 6, 2025
GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.
Could AI be what finally aligns marketing and sales teams?
Martech
MAY 6, 2025
In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AI Upgrades Come to Search Ad Campaigns With Google’s New AI Max
Adweek
MAY 6, 2025
AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.
The real reason marketing measurement keeps failing
Martech
MAY 6, 2025
Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.
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Is your CRM lying to you? The hidden costs of dirty B2B data
Martech
MAY 6, 2025
B2B marketers are under more pressure to deliver results and buyer expectations for online experiences keep rising. The good news is that you probably have more data than ever to leverage to achieve those results. Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good.
TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts
Adweek
MAY 6, 2025
While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.
Tools and the long tail
Seth Godin
MAY 6, 2025
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them. Nearly everyone with a phone is now a self-published media creator.
Chattanooga Station Hit By Ransomware Attack
Adweek
MAY 6, 2025
On May 1, Lynx posted data samples on the dark web that looked like confidential agreements with WDEF-TV employees.
Retail media advertising: How e-commerce is becoming AdTech’s next frontier
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
10 insights for marketing and MOps leaders from the State of Martech 2025 report
Martech
MAY 6, 2025
One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector.
The 4 Levels of the CMO–CFO Partnership
Adweek
MAY 6, 2025
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.
Let’s talk about tariffs: How marketers can brace for the looming future
illumin
MAY 6, 2025
Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.
D’Arcy Carden-Led Campaign Shows Why Acorn TV Is a Good Place
Adweek
MAY 6, 2025
AMC Networks' Murder Mystery May campaign for Acorn TV was launched to raise awareness of the streaming platform.
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners
Digiday
MAY 6, 2025
This years Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, LOral Groupe partnered with The New York Times to launch This Is Not a Beauty Story, a global media campaign rooted in the Essentiality of Beauty research study.
Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads
Adweek
MAY 6, 2025
Samsung Ads looks to deliver outcomes-based solutions amid market uncertainty.
Luxury Visual Design Tactics to Elevate Brand Aesthetics
Single Grain
MAY 6, 2025
Do you wonder what separates a luxury brand from a typical one? It’s not always in the quality of the product or even the craftsmanship. The secret of luxury marketing lies in the brand presentation. The visual language of luxury speaks in whispers, not shouts. Premium positioning demands timeless elegance and cutting-edge innovation. As a result, the key to mastering luxury visual design has become the decisive factor separating aspirational brands from true market leaders.
Barstool Sports’ Dave Portnoy Goes Off on WPVI Reporter During Interview About Antisemitic Sign
Adweek
MAY 6, 2025
Portnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interview
5 Ways You Can Win Faster with Gen AI in Sales
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Why business-to-person marketing requires a new identity approach
Digiday
MAY 6, 2025
Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isnt just managing identity its controlling it: using it where and how it’s needed without unnecessary constraints.
TelevisaUnivision Is Confident Ahead of TV Upfront Despite Market Uncertainty
Adweek
MAY 6, 2025
TelevisaUnivision ad sales leader Donna Speciale previews the company's pitch to advertisers.
Week in Charts: Apple Hit by Trade Tariffs, Roku Advertisers Shift to Short-Term Deals, and ITV Stock Rises on Takeover Rumours
VideoWeek
MAY 6, 2025
In this week’s Week in Charts: Apple gets hit by trade tariffs, Roku advertisers shift to short-term deals, and ITV stock rises on takeover rumours. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week VOD Services TakeOne-Quarter of UK TV Ad Spend UK ad spend figures from the Advertising Association and WARC have expanded to include VOD services outside of broadcaster-owned apps, including Netflix,
New Avengers Assemble: Inside Marvel’s Unprecedented Thunderbolts* Title Rebrand
Adweek
MAY 6, 2025
Disney planned a global marketing effort to make the title change official around the world.
10 Ways to Leverage Buyer Signals and Drive Revenue
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
What is the best digital marketing / marketing framework?
Smart Insights
MAY 6, 2025
How the RACE framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. Theyre particularly useful for digital marketing, since its so complex today, because of all the … The post What is the best digital marketing / marketing framework? appeared first on Smart Insights.
DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP
Adweek
MAY 6, 2025
The Justice Department wants to force the sale of AdX and DFP to address Google's illegal monopoly in adtech.
Broadcasters’ Due Diligence with Programmatic CTV is Paying Off
VideoWeek
MAY 6, 2025
European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, doing their due diligence to understand the market and the types of technologies they should be working with. Now this due diligence is paying off, helping broadcasters perfect their setups as they begin to lean in to programmatic sales.
Kevin O’Connor Lands CMO Role at X Games
Adweek
MAY 6, 2025
Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO).
Signal-Based Selling: How to Leverage 4 Key Buying Signals
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
ATS Singapore 2025: What to Expect
Exchange Wire
MAY 6, 2025
ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region. ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the events 14th anniversary in the region, [.] The post ATS Singapore 2025: What to Expect appeared first on ExchangeWire.com.
Friday, May 2 Evening Cable News Ratings: Fox News Leads Its Rivals Leading into the Weekend
Adweek
MAY 6, 2025
Nicole Wallace and Erin Burnett were first for their respective networks.
LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process
Exchange Wire
MAY 6, 2025
LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTVs offering by embedding precise, real-world audience location data directly into [.] The post LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process appeared first on ExchangeWire.com.
Miami Nice
Adweek
MAY 6, 2025
Possible has outgrown the Fountainebleau alreadyand its smaller ambitions.
Activating Intent Data for Sales and Marketing
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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