AdPulp

JANUARY 23, 2022

Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet.

Education 93

Education Media 93

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In addition, Google made two major decisions around identity and privacy last year.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Lemonads

JANUARY 23, 2022

Social media networks and other digital channels allow you to share links to your content and drive more traffic to your platform. But, as all seasoned publishers know, all elements within a social media post influence its performance, including the structure and length of the link being shared. And, the longer or more complex the link is, the lower the chances of enticing users to click on it.

Affiliates 52

Affiliates Click Through Rate Conversion Retargeting 52

More About Advertising

JANUARY 23, 2022

Apple spent an estimated $8 billion on content for its TV streaming service last year, but not a single cent went on a show featuring Jon Hamm and the Mad Men actor is not happy about it. Although he’s clearly more than happy to take a nice payout from the Apple marketing department. Good to. The post Apple TV+ has everyone but Jon Hamm, and he’s not happy first appeared on More About Advertising.

Advertising 59

Advertising Marketing Media 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech