Martech

NOVEMBER 16, 2021

Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

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NOVEMBER 16, 2021

Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight. Hoving into view is Waitrose, this year detached from its recent supporting role in parent john Lewis’ Big One – a separation that suits both. Also from adam&eveDDB, with something. The post Waitrose gets back to Xmas basics with comedy food focus first appeared on More About Advertising.

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InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. InMobi and RCTI+ successfully delivered a seamless user interface with innovative in-stream pre-roll and mid-roll, skippable, and Unskippable ad formats across live stream videos and Video on Demand (VOD).

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NOVEMBER 16, 2021

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; and by seeking a settled position, aims to reduce (typically un-budgeted!) time and costs on.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Smarty Ads

NOVEMBER 16, 2021

Native advertising is using paid ads that look, feel, and function as effectively as best mobile ad sizes on the website. You will most likely find native ads on social media or the web as recommended content that you might enjoy.

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NOVEMBER 16, 2021

At first it’s yet another smartphone ad, detailing how you can beat the traffic and other life-saving features. Then we’re told that maps in real time can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust to adjust the heating and lights. The post Refuge looks for a port in a tech storm as domestic abuse charity reaches 50 first appeared on More About Advertising.

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NOVEMBER 16, 2021

Publicis Groupe has promoted Magnus Djaba, CEO of its UK creative agencies, to chief client officer. When he takes up the group’s top global client role, Annette King, CEO of Publicis Groupe UK (and recently made chair of the BBH global board), will take over responsibility for the creative agencies. Publicis has developed a knack. The post Djaba is over and up in another Publicis Groupe shuffle first appeared on More About Advertising.

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Smarty Ads

NOVEMBER 16, 2021

Native advertising trends in 2020 are going up with a speed of light. Ad formats that barely look like the actual ads and drive incredible user engagement are on the verge of glory. Best native ad examples are still useful and unintrusive. They easily adapt to the format and.

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NOVEMBER 16, 2021

Has Cannes chosen its Creative Advertiser of the Year yet? Think that’s what it’s called. Heineken must be a contender: Publicis Italia has produced a string of cheery ads, including this one which celebrates a ‘Lockdown Love Story,’ without pushing the beer down your throat (although it makes a telling last few seconds appearance.

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NOVEMBER 16, 2021

As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole thing with the ‘Icelandverse.’ Fronted by chief visionary officer Zack Mossbergsson (who bears a certain.

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