Mon.Sep 06, 2021

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Tesco under fire from Greenpeace for its “burning secret”

More About Advertising

This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to grow animal food. From Chicken Fruit Studio with composed and recorded by Reeder. Greenpeace says: The post Tesco under fire from Greenpeace for its "burning secret" first appeared on More About Advertising.

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Ranking As Summer’s 2021 High Performer on G2: Why Customers Love SmartyAds DSP

Smarty Ads

SmartyAds DSP never ceases to win titles when it comes to customer satisfaction - for the second time in the year the platform has been ranked as a high performer on global tech comparison platform G2. Previously it was recognized as a high performer of winter 2021, G2 utilized.

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License to deliver: mild-mannered DHL driver has a brush with James Bond in ‘No Time to Die’ promo

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James Bond is back on September 30th — what could be a better sign that life really is returning to normal? And with the release of No Time to Die comes official sponsor content, starting with this ad by 180 Amsterdam for long-time Bond partner DHL. The mild-mannered DHL courier gets mixed up in some. The post License to deliver: mild-mannered DHL driver has a brush with James Bond in 'No Time to Die' promo first appeared on More About Advertising.

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Fearless Group’s Jerry Judge: why advertising needs to be seductive not instructive

More About Advertising

Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?” It wasn’t. It was different. And it’s worth understanding why. Post war Britain had the BBC. By the seventies and eighties the BBC had two channels. And. The post Fearless Group's Jerry Judge: why advertising needs to be seductive not instructive first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Edelweiss gets lost in the Alps

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Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, featuring two wheat beer lovers floating through the Alps – as you do. With a. The post Edelweiss gets lost in the Alps first appeared on More About Advertising.

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Starcom shows its inclusivity creds with Channel 4

More About Advertising

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these days are making increasing demands of their agency teams – including diversity in all its.

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