Mon.Mar 13, 2023

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Why Brands Should Be Thinking More About Community

Adweek

Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there. The pandemic also altered people's sense of community. This shift in culture presents marketers with.

Marketing 308
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VOD Revenues to Overtake Satellite in Two Years in Western Europe, Research Suggests

VideoWeek

Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. The decrease is forecast in every country in Western Europe excluding Malta, with the UK and France both losing $1 billion in pay-TV revenues over the five-year period.

Media 113
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Why You Can’t Skip Accessibility When Marketing on Social

Adweek

According to the CDC, nearly 1 in 4 Americans have a disability; 5.7% of U.S. adults have a hearing disability while 4.9% of adults have a vision disability. So why isn't more accessible content being made? By not creating content that is accessible, brands are missing out on reaching key members of their audience. "It's.

Marketing 265
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HSBC Buys Silicon Valley Bank in Last Minute Deal; Signature Bank Latest to Close as Crypto Crumbles

Exchange Wire

In today's ExchangeWire news digest: a last minute government deal by the UK government will see HSBC acquire Silicon Valley Bank; Signature Bank becomes the latest crypto-friendly institution to shut down; and Meta is reportedly working on a standalone app [.] The post HSBC Buys Silicon Valley Bank in Last Minute Deal; Signature Bank Latest to Close as Crypto Crumbles appeared first on ExchangeWire.com.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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To Reach New Consumers, You Need Both Ambition and Humility

Adweek

To get the full picture of Doug Zarkin's marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father's inbox. "At some point, we all have to start parenting our parents," said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his.

Marketing 266
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Mobile Behaviors During Ramadan

Digital Turbine

Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones. As one of the most popular and accessible forms of entertainment, millions of people are playing mobile games, and religious seasons are no exception.

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A Look into the Flourishing Bot Economy

Ad Monsters

While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. And it’s not just growing in size; the level of sophistication of bot networks is increasing in leaps in bounds. As a result, the bot economy is now a favored tool for sophisticated organized criminal activity. Recently, HUMAN Security made headlines when it reported it had successfully taken down a massive bot network known as VASTFLUX.

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How Learning to Navigate Dyslexia Landed Me in the C-Suite

Adweek

Entering the workforce can be overwhelming for any young professional. For many, it's not just about leaving the structure and stability of school; it's also about learning the ins and outs of a particular industry, navigating office culture and adapting to a new routine. And for some, there's an added layer, like having a learning.

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100 days of frenzied hype around generative AI

Marketing Dive

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

Marketing 109
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Adweek

Publisher Texas Monthly, which marked its 50th-anniversary last month, grew its overall revenue 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased its advertising revenue 31% year over year, according to chief revenue.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Martech spending continues strong despite rocky economy

Martech

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. That’s a huge increase from 2022 when only 10% of companies said this.

MarTech 104
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2023 Oscars Ratings Increase 12%, Drawing 18.7 Million Viewers

Adweek

Regardless of who came out on top during the 95th Oscars, ABC was the big winner. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings were up 12% over 2022, bringing in 18.7 million total viewers. The telecast also hit a 4.0 rating in the adults 18-49 demo, up 5% over.

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The truth behind MACH-based DXPs: Benefits, risks and key considerations

Martech

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?

MarTech 97
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A Close Shave: Annie Murphy and Eric Andre Demo BIC Razor Side-By-Side

Adweek

Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that's less irritating than his "mysterious rash." Both beloved comedians, who appear in side-by-side shower stalls in a new BIC campaign, are looking for a way to unclog--their drains, their in-boxes and, most.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Ad Tech Daily

Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat […] The post Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

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Fernando Machado Leaves Activision Blizzard to Take Plant-Based CMO Role

Adweek

A moldy Burger King Whopper isn't the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado to NotCo. About three years ago, when Machado was still with Burger King parent company Restaurant Brands International (RBI), Burger King Brazil CEO Luri Miranda tipped him.

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Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners

Ad Tech Daily

Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO — InMobi Commerce, an innovative advertising technology platform for retailers and eCommerce companies, announced a retail media advertising partnership with Point Pickup, the leading enterprise-only, retail-branded provider of fulfillment and last-mile delivery services for the country’s top retailers.

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Advertisers Should Think of Accessibility as a Gateway to Creativity

Adweek

Accessibility is a long word, and in an industry that loves truncating titles--KFC, BMW, UPS, REI--we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of "accessibility," there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Martech

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was taken over by government officials, following a bank run. The run followed the bank’s announcement that inflation had cut the value of its U.S. government treasury bonds and it was selling a block of stock to increase its cash reserves.

MarTech 95
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What Brands Can Learn From Mastercard’s Accessible Card Design

Adweek

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation.

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Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

Marketing Dive

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

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Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name

Adweek

Automaker Hyundai's U.K. campaign was released in January to put the correctly pronounced brand's name on the lips of the public, nearly tripling its brand consideration score in the process.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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5 AI writing assistants in action

Martech

This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

SEO 93
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Why Google Went ‘All In’ on Inclusive Marketing

Adweek

Google didn't get to be the world's most visited website by making mistakes. And that's much of why CMO Lorraine Twohill's 2022 address at the Cannes Lions International Festival of Creativity was something of a needle-scratch moment. When it came to diversity in its marketing, Twohill admitted, Google had goofed. "We weren't getting it right,".

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Professional Is In The Eye Of The Beholder …

Rob Campbell

I recently saw this ad … I must admit, when I first saw it I thought it was a spoof … While my interaction with security guards is limited, the one in this image resembles the sort of ‘fancy dress’ version you see on a stag night. Or a s**t Hollywood movie. But no, apparently it’s a real ad. Which means their definition of ‘professional’ is someone who wears sunglasses, has their finger in their ear and can’t do their tie up properly.

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Your Consumer Is Waiting For You

Adweek

Sam Walton, founder of Sam's Club and Walmart, famously once said, "There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." File that under quotes--also known as pre-tweets--that aged well. While decades have passed since that statement was.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers

Ad Tech Daily

Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household. Findings also reveal March Madness ads reach more than double the households per commercial compared to the average program. NEW YORK — Effectv […] The post New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers appeared first on Ad Tech Daily.

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Snapchat: How to Take Snaps With a Timer

Adweek

Snapchat allows users to create Snaps using a timer feature. This feature works differently depending on whether users want to take a photo or video Snap. If users want to take a photo Snap, the timer will cause the application to count down from three before automatically taking a photograph. If users want to take.

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Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle

AdPulp

Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don’t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Advertising Association. It’s what they call “Tier 2 Automotive” — so the focus is on selling […] The post Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle appeared first on Adpulp.

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The Power of Size Inclusivity With Good American

Adweek

Growing up, we can all recall the various fashion and style trends we wanted to get to look like our favorite celebrities. Looking back on various brands behind popular fashion, they had an ideal size and look they felt should be the face of the campaigns and imagery. Fast forward to now and many brands.

Fashion 212
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.