Adweek
MARCH 13, 2023
According to the CDC, nearly 1 in 4 Americans have a disability; 5.7% of U.S. adults have a hearing disability while 4.9% of adults have a vision disability. So why isn't more accessible content being made?
AdExchanger
MARCH 13, 2023
Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy. The post Netflix, Leaving So Soon?; Not Exactly Recognizable As Privacy appeared first on AdExchanger.
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Adweek
MARCH 13, 2023
Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there.
AdExchanger
MARCH 13, 2023
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging The post Billions Of People Play Games – Yet Marketers Still Aren’t Spending appeared first on AdExchanger.
Adweek
MARCH 13, 2023
Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual lobbying campaign using experiential marketing.
VideoWeek
MARCH 13, 2023
Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027.
Adweek
MARCH 13, 2023
Publisher Texas Monthly, which marked its 50th-anniversary last month, grew its overall revenue 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue.
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Adweek
MARCH 13, 2023
Regardless of who came out on top during the 95th Oscars, ABC was the big winner. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings were up 12% over 2022, bringing in 18.7 million total viewers. The telecast also hit a 4.0 rating in the adults 18-49 demo, up 5% over.
AdExchanger
MARCH 13, 2023
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at The post Deal IDs Strengthen The Supply Chain Through Better Audience Delivery appeared first on AdExchanger.
Adweek
MARCH 13, 2023
Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that's less irritating than his "mysterious rash."
Ad Tech Daily
MARCH 13, 2023
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat.
Adweek
MARCH 13, 2023
Entering the workforce can be overwhelming for any young professional. For many, it's not just about leaving the structure and stability of school; it's also about learning the ins and outs of a particular industry, navigating office culture and adapting to a new routine.
Ad Tech Daily
MARCH 13, 2023
Adweek
MARCH 13, 2023
A moldy Burger King Whopper isn't the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado to NotCo.
Rob Campbell
MARCH 13, 2023
I recently saw this ad … I must admit, when I first saw it I thought it was a spoof … While my interaction with security guards is limited, the one in this image resembles the sort of ‘fancy dress’ version you see on a stag night. Or a s**t Hollywood movie.
Adweek
MARCH 13, 2023
Accessibility is a long word, and in an industry that loves truncating titles--KFC, BMW, UPS, REI--we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of "accessibility," there are 11 more letters.
Ad Tech Daily
MARCH 13, 2023
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household.
Adweek
MARCH 13, 2023
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation.
Adweek
MARCH 13, 2023
I find that much of the world defines my queerness primarily by attraction to men. Fellow gay men know the stereotypical assumptions well: "My friend is gay, too. And he's single!" Moving to Austin, eh? You must have met a cowboy!" You'll love this ad. The guy is so hot." Gayness, to me, is not.
Ad Tech Daily
MARCH 13, 2023
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc.
Adweek
MARCH 13, 2023
Automaker Hyundai's U.K. campaign was released in January to put the correctly pronounced brand's name on the lips of the public, nearly tripling its brand consideration score in the process.
Ad Monsters
MARCH 13, 2023
While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. And it’s not just growing in size; the level of sophistication of bot networks is increasing in leaps in bounds.
Adweek
MARCH 13, 2023
Google didn't get to be the world's most visited website by making mistakes. And that's much of why CMO Lorraine Twohill's 2022 address at the Cannes Lions International Festival of Creativity was something of a needle-scratch moment.
Exchange Wire
MARCH 13, 2023
In today's ExchangeWire news digest: a last minute government deal by the UK government will see HSBC acquire Silicon Valley Bank; Signature Bank becomes the latest crypto-friendly institution to shut down; and Meta is reportedly working on a standalone app [.]
Adweek
MARCH 13, 2023
To get the full picture of Doug Zarkin's marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father's inbox. "At
AdPulp
MARCH 13, 2023
Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don’t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Advertising Association.
Adweek
MARCH 13, 2023
Sam Walton, founder of Sam's Club and Walmart, famously once said, "There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." File that under quotes--also known as pre-tweets--that aged well.
Marketing Dive
MARCH 13, 2023
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation
Adweek
MARCH 13, 2023
Snapchat allows users to create Snaps using a timer feature. This feature works differently depending on whether users want to take a photo or video Snap. If users want to take a photo Snap, the timer will cause the application to count down from three before automatically taking a photograph.
Digiday
MARCH 13, 2023
Platforms like YouTube and Spotify are investing in products to help podcasters tie their audio shows to the accompanying video they produce. But is the cost of producing video a necessary investment for publishers with podcasts?
Adweek
MARCH 13, 2023
Growing up, we can all recall the various fashion and style trends we wanted to get to look like our favorite celebrities. Looking back on various brands behind popular fashion, they had an ideal size and look they felt should be the face of the campaigns and imagery.
Digiday
MARCH 13, 2023
Over the last few months, sponsors have fled the esports industry as companies across the space lay off scores of employees. In a bid to keep brand partners interested, esports organizations are redoubling their efforts to support female competitive gamers in 2023.
Adweek
MARCH 13, 2023
If I had made an Oscars speech at Sunday night's 95th Academy Awards, it'd be to thank my mom for digging in my childhood bedroom closet to find a suit I could wear to the ceremony. Sure, I looked more like I was about to make a First Communion than attend the Oscars, but when.
Exchange Wire
MARCH 13, 2023
Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse. The Yahoo metaverse APAC survey, [.]
Digiday
MARCH 13, 2023
YouTube’s decision to share ad revenue on Shorts last month was intended to help creators make more cash. So far it hasn’t, and creators aren’t sure if (or when) it ever will. Creators can’t see past the fact that they’re actually losing money as a result of Shorts.
Marketing Dive
MARCH 13, 2023
Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear
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