The Ad Tech Blog
JULY 17, 2022
We are small. We don’t need an SDLC. Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Then the idea becomes a moving target. The programmer either loses her mind or codes whatever she feels like. The SDLC (Software Development Life Cycle) is a process to help with this problem. .
AdExchanger
JULY 17, 2022
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV because it’s a less interactive, lean-back experience. But CTV is a lot more like digital than many marketers think, said Jason Fairchild, CEO of TV performance marketing platform tvScientific. “CTV is like digital in that you don’t have to guess at what works – you know.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chief Martech
JULY 17, 2022
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO (23%), email marketing (22%), and work/project management (19%) apps were the most frequently replaced.
AdExchanger
JULY 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number of private-label products it sells, and leaders have also “discussed the possibility of exiting the private-label business entirely,” The Wall Street Journal reports. Many Amazon private-label product lines have slow or diminishing sales.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
JULY 17, 2022
GUIDEcx’s latest release includes new and updated features created to drive customer engagement, satisfaction and retention. As the brand shifts to a new look and its emphasis on being a Guide for client onboarding, these new products are the next evolution of GUIDEcx. GUIDEcx announced its latest product updates, including the new Compass Experience, easier integration of GUIDEcx into existing workflows (including Jira Connector), the introduction of Task Groups and several updates to roles and
AdExchanger
JULY 17, 2022
The Acceptable Ads Committee (AAC), the group that establishes quality guidelines to whitelist ads on ad blockers, has a new president and he’s an old programmatic hand. Terry Taouss, a Cento vet and currently a principal at ad tech consultancy AdProfs, is taking on the role, replacing Marty Kratky-Katz, co-founder and CEO of Blockthrough, which. Continue reading » The post Programmatic Vet Terry Taouss Is The New President Of The Acceptable Ads Committee appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 17, 2022
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key contextual targeting alternative for the post-third-party-cookie digital ad ecosystem – one predicated on privacy-friendly addressability and publisher first-party data monetization. But it’s still early days for SDA, which was first made available for testing via.
Martech Series
JULY 17, 2022
IZEA Worldwide, Inc. the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has won two Q2 2022 Comparably Awards for company culture excellence in the Best Leadership Teams and Best Career Growth categories. The awards are based on employee feedback submitted to Comparably.com within a 12-month look-back period.
Digiday
JULY 17, 2022
For the first time this year, hiring in the technology, information and media industries on LinkedIn fell in the month of June. LinkedIn’s latest monthly workforce report published Wednesday found hiring fell in those industries by 4.6% year-over-year, and 9.1% month-over-month. The last time hiring was down in this category was in January 2021, when hiring fell by 1.9% year-over-year.
Rob Campbell
JULY 17, 2022
Someone I’ve never met – but know – sent me this … It’s one of the nicest things I’ve ever got so I hope your Monday starts off as brightly as mine. But then I have issues.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
JULY 17, 2022
Stagwell has purchased Apollo Program, a software-as-a-service platform that gathers data and insights on consumer behavior, as well as contextual and creative insights, Digiday has learned. Stagwell plans to incorporate the platform into its Stagwell Marketing Cloud unit, which houses a host of SaaS and data-as-a-service (DaaS) tools for marketers.
Digiday
JULY 17, 2022
By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. Will the recession we are slowly but inevitably sliding into bring another surge? Or are cost-conscious marketers turning away from a form of investment that comes with all manner of fees attached, frustrating procurement departments?
Digiday
JULY 17, 2022
Four and half years after its July 2017 launch, NBCUniversal News’s Stay Tuned had largely stuck to its origin as a Snapchat-centric news outlet, averaging 1 million views per episode on the platform in 2022, up 15% from last year. But as it marks its five-year anniversary today, Stay Tuned has stretched to TikTok where it has amassed 1 million followers and is now looking to expand further to YouTube as well as into podcasting and documentary.
Digiday
JULY 17, 2022
The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JULY 17, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —The social media world is abuzz with the breaking news that Elon Musk wants to back out from buying Twitter.
Expert insights. Personalized for you.
259 
Let's personalize your content