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Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death.
Green, a first-round draft pick straight from high school, stars in Liquid Death’s latest campaign alongside a screaming, disembodied head—created with special effects—continuing the brand’s penchant for horror-comedy in its marketing and planting its flag deeper into mainstream professional sports.
The 21-year-old standout “embraces the hilariousness of Liquid Death and gets that we can have some fun with how athletes and brands traditionally work together,” Andy Pearson, vice president of creative, told Adweek.
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