Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points
Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.
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