Adweek
MARCH 27, 2023
Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B. 311.
AdExchanger
MARCH 27, 2023
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.
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Adweek
MARCH 27, 2023
Calvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. The ads promote the.
Marketing Dive
MARCH 27, 2023
The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.
Adweek
MARCH 27, 2023
What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above? For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. As workers everywhere experience burnout, companies around.
PubMatic
MARCH 27, 2023
Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. Instead, publishers can add another layer of placements specifically for brands. App developers that already work with a mobile monetization platform should start by asking, “What mix do you bring of brand demand versus performance demand?
Adweek
MARCH 27, 2023
Chief marketing officers may not always like to admit it, but there's something borderline mystical about their craft. What, for example, makes someone who's been perfectly happy buying her parents' favorite pasta sauce for the past 20 years decide one day to put a rival brand in her shopping cart? What combination of factors went.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 27, 2023
LinkedIn now allows users to send a post to multiple users on the professional social network at the same time. That is, rather than sending a post to a single user and repeating this process to send the post to another user, users can now send the same post to multiple users in separate conversations.
Martech
MARCH 27, 2023
Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.
Adweek
MARCH 27, 2023
Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground.
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side or edge each couple of words, as they’d need to with narrower ads.
Adweek
MARCH 27, 2023
Adweek's Shannon Miller, managing editor of creativity, creator economy and DEI, is departing the company and moving to independent Toronto-based creative agency Courage to take the role of executive director of development, a new position at the agency. In her new role, Miller will be responsible for helping Courage communicate its vision both internally and.
Marketing Dive
MARCH 27, 2023
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
Adweek
MARCH 27, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona is joined by Adweek's Europe brand editor Rebecca Stewart and Adweek reporter Kyle O'Brien to discuss the evolving role of today's executive creative director. Adweek Podcast: Off Madison, On the Rise From keeping up with the latest tech to increasing managerial.
Martech
MARCH 27, 2023
Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis
Adweek
MARCH 27, 2023
In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.
YieldBird
MARCH 27, 2023
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively.
Adweek
MARCH 27, 2023
Each year, Adweek's Creative 100 honors the most innovative and inspirational professionals in the world. The list recognizes visionary talent breaking ground across advertising, marketing, social media, TV and streaming, visual art, literature, filmmaking and more. While the final list is curated by Adweek's editors for the second consecutive year, we are also opening up.
Marketing Dive
MARCH 27, 2023
Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.
Adweek
MARCH 27, 2023
In this week's episode of To Dine For, host Kate Sullivan is joined by Gloria Estefan, singer, songwriter, actress, businesswoman and living legend. Over Cuban food at The Wave in Vero Beach, Florida, Gloria discusses her journey, hard-earned lessons she's learned along the way and the road she paved for so many other Latin artists.
Ad Tech Daily
MARCH 27, 2023
NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to […] The post Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their
Adweek
MARCH 27, 2023
For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today. People like Angie Nwandu wanted to create a space to have real and.
AdExchanger
MARCH 27, 2023
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social appeared first on AdExchanger.
Adweek
MARCH 27, 2023
Thought leadership. We've all heard the term. But what exactly does it mean, and who can it benefit? Katie McKiever, social media and personal brand consultant, discusses why thought leadership matters for all professionals, and how we can earn some of it for ourselves.
Seth Godin
MARCH 27, 2023
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better.
Ad Tech Daily
MARCH 27, 2023
Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners […] The post AdTechCares Partners with Project Drawdown to Launch Climate Action Campa
AdExchanger
MARCH 27, 2023
Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday. The post Magna’s US Ad Forecast Offers A Glimmer Of Ad Spend Hope appeared first on AdExchanger.
Marketing Dive
MARCH 27, 2023
Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.
Bhatnaturally
MARCH 27, 2023
Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying [.] The post Iceland Air, Ford Explorer and other top creative ads of the week appeared first on Bhatnaturally.
AdExchanger
MARCH 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that The post The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster Pack appeared first on AdExchanger.
Marketing Dive
MARCH 27, 2023
With the deal, WPP looks to deliver cross-channel, data-driven influencer solutions on a global basis.
Digiday
MARCH 27, 2023
In its latest 2023 advertising forecast, IPG’s Magna unit is expecting a resilient U.S. market this year — boosted by retail, streaming and the auto industry’s bounceback. This year’s outlook comes with “mixed economic signals,” but organic growth in those areas will mitigate some of the economic uncertainty, the report noted. Despite the fact that ad spending slowed down significantly in the second half of 2022 , U.S. media owner revenue grew by 6% in 2022, totaling $315 billion.
Ad Tech Daily
MARCH 27, 2023
The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency. SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site
Digiday
MARCH 27, 2023
Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. It’s important to note that the four high-level investment executives at a number of media agencies all expressed optimism about the direction Netflix is heading in.
Rob Campbell
MARCH 27, 2023
I haven’t heard your voices in years. But everyday my heart still has conversations with both of you. Sometimes together. Sometimes on your own. Grief hurts. They say it gets better with age, but it’s not that it goes … it just changes and evolves. From starting as a tsunami to eventually some waves … waves that seemingly come and go as they please, sometimes close, sometimes only seen from afar.
VideoWeek
MARCH 27, 2023
The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. The AOP says this practice, when done without publishers’ consent, amounts to a theft of publishers’ IP, putting publishers’ sustainability at risk.
Exchange Wire
MARCH 27, 2023
New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [.] The post <strong>Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023</strong> appeared first on ExchangeWire.com.
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