Adweek
MARCH 27, 2023
Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B. 311.
AdExchanger
MARCH 27, 2023
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.
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Adweek
MARCH 27, 2023
Chief marketing officers may not always like to admit it, but there's something borderline mystical about their craft. What, for example, makes someone who's been perfectly happy buying her parents' favorite pasta sauce for the past 20 years decide one day to put a rival brand in her shopping cart? What combination of factors went.
Smart Insights
MARCH 27, 2023
Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow's digital marketers future proof their marketing skills? Preparing for a job in the … The post 5 digital marketing skills you need to master to thrive in tomorrow’s workplace appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 27, 2023
Calvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities. This is the first campaign from Both& Apparel, a start-up fashion label for transmasculine, nonbinary and gender non-conforming people. The ads promote the.
Marketing Dive
MARCH 27, 2023
The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PubMatic
MARCH 27, 2023
Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. Instead, publishers can add another layer of placements specifically for brands. App developers that already work with a mobile monetization platform should start by asking, “What mix do you bring of brand demand versus performance demand?
Adweek
MARCH 27, 2023
What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above? For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. As workers everywhere experience burnout, companies around.
AdExchanger
MARCH 27, 2023
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social appeared first on AdExchanger.
Adweek
MARCH 27, 2023
Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground.
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Martech
MARCH 27, 2023
Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.
Adweek
MARCH 27, 2023
Adweek's Shannon Miller, managing editor of creativity, creator economy and DEI, is departing the company and moving to independent Toronto-based creative agency Courage to take the role of executive director of development, a new position at the agency. In her new role, Miller will be responsible for helping Courage communicate its vision both internally and.
AdExchanger
MARCH 27, 2023
Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday. The post Magna’s US Ad Forecast Offers A Glimmer Of Ad Spend Hope appeared first on AdExchanger.
Adweek
MARCH 27, 2023
In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side or edge each couple of words, as they’d need to with narrower ads.
Adweek
MARCH 27, 2023
In this week's episode of To Dine For, host Kate Sullivan is joined by Gloria Estefan, singer, songwriter, actress, businesswoman and living legend. Over Cuban food at The Wave in Vero Beach, Florida, Gloria discusses her journey, hard-earned lessons she's learned along the way and the road she paved for so many other Latin artists.
YieldBird
MARCH 27, 2023
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and a more robust marketing strategy, which causes higher revenue. And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively.
Adweek
MARCH 27, 2023
For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today. People like Angie Nwandu wanted to create a space to have real and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MARCH 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that The post The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster Pack appeared first on AdExchanger.
Adweek
MARCH 27, 2023
Each year, Adweek's Creative 100 honors the most innovative and inspirational professionals in the world. The list recognizes visionary talent breaking ground across advertising, marketing, social media, TV and streaming, visual art, literature, filmmaking and more. While the final list is curated by Adweek's editors for the second consecutive year, we are also opening up.
Seth Godin
MARCH 27, 2023
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better.
Adweek
MARCH 27, 2023
Thought leadership. We've all heard the term. But what exactly does it mean, and who can it benefit? Katie McKiever, social media and personal brand consultant, discusses why thought leadership matters for all professionals, and how we can earn some of it for ourselves.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MARCH 27, 2023
Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis
Marketing Dive
MARCH 27, 2023
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
Ad Tech Daily
MARCH 27, 2023
NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to […] The post Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their
Marketing Dive
MARCH 27, 2023
Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
MARCH 27, 2023
Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners […] The post AdTechCares Partners with Project Drawdown to Launch Climate Action Campa
Bhatnaturally
MARCH 27, 2023
Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying [.] The post Iceland Air, Ford Explorer and other top creative ads of the week appeared first on Bhatnaturally.
Marketing Dive
MARCH 27, 2023
Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.
Digiday
MARCH 27, 2023
In its latest 2023 advertising forecast, IPG’s Magna unit is expecting a resilient U.S. market this year — boosted by retail, streaming and the auto industry’s bounceback. This year’s outlook comes with “mixed economic signals,” but organic growth in those areas will mitigate some of the economic uncertainty, the report noted. Despite the fact that ad spending slowed down significantly in the second half of 2022 , U.S. media owner revenue grew by 6% in 2022, totaling $315 billion.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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