Adweek
NOVEMBER 11, 2022
Skating culture has seen fluctuating popularity since the '70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that's the subject of a new short film.
The Ad Tech Blog
NOVEMBER 11, 2022
I’ve met many engineers who can throw at you ten tech buzzwords in less than a minute. This is especially common with Junior engineers (I was one of them) that want to get their way out of trying new stuff. The problem is they generate the perception that they know what they are talking about, which is very dangerous from a project management perspective.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 11, 2022
The advertising industry is facing a crisis in creativity-partly because it has forgotten how to make people laugh. Speaking at Brandweek Europe, Dom Boyd, managing director of strategy and data business at Kantar UK Insights, explained that the firm's research shows people's enjoyment of ads has been steadily falling since the 1990s, while advertising's business.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 11, 2022
Over the years, Adweek has published multiple stories detailing why Singles Day--the biggest shopping day in the world--would ever gain traction in the U.S. The latest ran in 2021. The experts we consulted cited multiple reasons: Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled.
MNTN
NOVEMBER 11, 2022
“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Meanwhile, at an industry conference, ANA CEO Bob Liodice stressed the importance of marketers holding tight to their budgets, despite being questioned by C-level executives.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 11, 2022
Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.
Adweek
NOVEMBER 11, 2022
Mr. Ferguson is clinging to life, and conventional methods like electric shocks and chest compressions are useless to revive him. Only a water gun and a whoopee cushion will do. Mr. Ferguson, you see, is not a real person. He's not real at all. This giant overall-wearing rabbit in distress--either charming or terrifying, depending on.
MNTN
NOVEMBER 11, 2022
This year, we have seen more and more streaming platforms enter the race to build ad-supported platforms or tiers—a move that couldn’t have come at a better time. According to a survey conducted by The Harris Poll in October, on behalf of Ad Age, subscription cost is the top consideration for consumers who are choosing a new streaming platform. In fact, less than a quarter of the respondents were willing to pay more for an ad-free streaming experience.
Adweek
NOVEMBER 11, 2022
Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category. Peter McGuinness, the company's top exec since April, has said publicly that Impossible and others in the space have done "a.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
MNTN
NOVEMBER 11, 2022
It wasn’t too long ago social media was the golden goose for advertisers. Nowadays, not so much. A quick read of recent headlines can show you why, but the reasons go deeper. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. More on that later. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.
Adweek
NOVEMBER 11, 2022
While the temperature in Qatar, host of the 2022 FIFA Men's World Cup, will fall between 73?F to 79?F, the marketing industry is facing a cold snap as advertisers tighten their belts. The World Cup kicks off Sunday, Nov. 20 and will continue during the Thanksgiving and early Christmas period, with the final falling on.
Martech Series
NOVEMBER 11, 2022
AiAdvertising, Inc. a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed
Adweek
NOVEMBER 11, 2022
As the streaming sector reaches a new stage and the world's biggest media companies vie for attention on their platforms, user experience is suffering as viewers have to flip between platform after platform--while also paying for the seemingly unlimited number of emerging platforms. This fragmentation is also making it more challenging for advertisers to connect.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 11, 2022
What is a marketer’s foremost challenge? Sometimes; its generating strong and qualified leads. Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. And, 58% of the businesses reported that they choose quality over quantity of leads; There is a conflict of interest among marketers, which is further aggravated by the term ‘campaign.
Adweek
NOVEMBER 11, 2022
The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall, according to internal communications obtained by Adweek. The strategy, first reported by Axios earlier this month, aimed to increase the amount of traffic the publisher generated through an internal reorganization. To do.
Martech Series
NOVEMBER 11, 2022
Sogolytics speeds up release cycle to improve user experience. Prioritizing the value of experience has driven feedback and experience management leader Sogolytics to crank up the pace. In the past, Sogolytics used longer development cycles to roll out new functionality and improvements in larger batches three or four times a year. Recently, though, the team has revamped the model to roll out updates every few weeks.
Adweek
NOVEMBER 11, 2022
Cryptocurrency has the potential to revolutionize how the world transacts. One of the leading companies to emerge amid the sector's growth has been OKX. Haider Rafique, the crypto trading platform's global chief marketing officer, took the stage Wednesday at Adweek's Social Media Week Europe to discuss how the platform is using social media and the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 11, 2022
CTV advertisers still don’t know much about what content they’re running against, other than the fact it's on the big screen. And they've had enough of it already. Buyers' lack of visibility into which network, program or distribution channel their ads are served is almost enough to wish for the good old days of program guides. The post How Programmatic Pipes Ease CTV Buyers’ Woes appeared first on AdExchanger.
Adweek
NOVEMBER 11, 2022
Instagram allows users to view all of the posts they've previously "Liked" on the photo- and video-sharing platform. While users are viewing their "Likes," they can tap on a post's thumbnail to view the post again in full, where they can leave comments, "unlike" the post and more. Our guide will show you how to.
Martech Series
NOVEMBER 11, 2022
As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing is one unique and strategic way to reach customers outside of traditional marketing channels, and has a proven track record of fueling business success even in a turbulent market.
Adweek
NOVEMBER 11, 2022
This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts. Ad-tech firms like The Trade Desk, Magnite, PubMatic and Criteo provide the tools for advertisers and publishers to buy and sell ad space.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 11, 2022
With this offering, OTT brands can do thorough testing before launching features. LambdaTest , a leading continuous quality testing cloud platform, announced the launch of its cloud-based automation testing offering for OTT streaming devices. LambdaTest will offer Fire TV, Apple TV, and Roku TV as part of the offering. With advanced features like parallel testing, remote control management, Appium integration, localization testing, and easy debugging, enterprises can thoroughly test their digita
Adweek
NOVEMBER 11, 2022
The Binge, Sony Music Entertainment's subscription-based podcast channel, is seeing early signs of success in the short few months that it's been live. The Binge releases one docuseries each month, bundled from SME's roster of podcasts, ranging from genres like true crime to entertainment. For instance, in the series Crooked City, each season explores eerie.
Exchange Wire
NOVEMBER 11, 2022
Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [.]. The post Quantcast Leads the Wires Awards 2022 appeared first on ExchangeWire.com.
Adweek
NOVEMBER 11, 2022
Discord now allows desktop users to share emoji reactions while participating in voice chats. By sharing one of these "voice channel reactions," users can react to a conversation in real time without interrupting the person currently speaking. Our guide will show you how to use voice channel reactions on Discord. Note: These screenshots were captured.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 11, 2022
Lawmatics is the first and only automated intake and CRM platform to integrate with MyCase. Lawmatics , the leading all-in-one legal CRM, client intake, and marketing automation platform for attorneys, announced a new integration with case management software MyCase. This robust new partnership allows attorneys to easily manage every aspect of the client relationship between the two platforms.
PubMatic
NOVEMBER 11, 2022
It’s the most wonderful—and busiest—time of the year. Consumers—and advertisers—have money to spend. Meanwhile, digital publishers are competing for the latter, who, in turn, are trying to get in front of the former. Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV.
Martech Series
NOVEMBER 11, 2022
Teradek, a leading provider of video streaming solutions, announces that its Prism Rack Unit and Core Cloud were used to broadcast the 2022 NATO Summit held in Madrid, Spain. NATO is an intergovernmental political military alliance of 30 countries whose goal is to preserve peace and security in the North-Atlantic area. NATO leaders gathered to discuss global challenges facing the Alliance.
Brid.tv
NOVEMBER 11, 2022
Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. That is why finding a reliable, private video hosting platform should be the first step on your journey. But why is a private hosting solution superior to a public one for businesses? And how do you choose the best platform?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
246 
Let's personalize your content