Wed.Oct 09, 2024

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What We’ve Overlooked In the Agency AI Conversation

Adweek

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.

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Challenges in Implementing Federated Learning in Ad Tech

The Ad Tech Blog

Introduction Implementing federated learning in ad tech presents unique challenges that require innovative solutions. This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms. Overview of Federated Learning Challenges Key Points Data Privacy: Ensuring user data remains private and secure.

Ad Tech 130
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First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M

Adweek

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers' pre-purchase actions and behavior.

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CTV Ad Targeting Sucks Because We Let It

AdExchanger

CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize

Adweek

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That's been compounded by Google's July announcement that the company would not, in fact, deprecate.

ROI 307
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How Self-Serve Platforms Are Revolutionizing Ad Tech and Empowering Publishers

Ad Monsters

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies.

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More Trending

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Everything costs

Seth Godin

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else.

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Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping

Adweek

Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart's broader "adaptive retail" strategy aimed at incorporating technology into the customer experience. The retail giant said the goal is to create "hyper-personalized, convenient, and engaging shopping experiences" across Walmart and Sam's Club.

Retail 307
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Uncommon brings the ‘great outdoors’ into urban spaces for WWF

More About Advertising

In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly … The post Uncommon brings the ‘great outdoors’ into urban spaces for WWF first appeared on More About Advertising.

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KUSA Sports Anchor Jacob Tobey Leaving to Work with San Antonio Spurs

Adweek

KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

AdExchanger

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […] The post Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization appeared first on AdExchanger.

Marketing 113
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Here’s How NBCUniversal Is Integrating Brand Sponsors for SNL50

Adweek

Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel.

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Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.

MarTech 104
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Week of September 30 Cable News Ratings: The Vice Presidential Debate Lifts All Cable News Nets

Adweek

This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance, the cable news nets did enjoy a boost for their.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

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Telenovelas and Reggaeton: The Myth of Latine Media Consumption

Adweek

Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I'll never forget: "Do.

Media 274
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PubMatic Announces Strategic Leadership Additions to its U.S. Team

PubMatic

PubMatic is excited to announce leadership additions to its U.S. team, which will drive our strategic direction, capitalize on growth opportunities, and enhance our celebrated customer service. Publisher Solutions Team Alex Herguth joined PubMatic on October 2nd as VP of Publisher Development and is responsible for driving PubMatic’s publisher account acquisition efforts.

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Watch John Morales’ Emotional Reaction to Hurricane Milton

Adweek

As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC's local affiliate in Miami. On Monday, Morales visibly teared up while providing.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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HUMAN Raises $50 Million To Build A Deterministic ID For Attribution

AdExchanger

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […] The post HUMAN Raises $50 Million To Build A Deterministic ID For Attribution appeared first on AdExchanger.

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As Qantas Brand Struggles at Home, It Seeks a Lift Abroad

Adweek

Qantas Airways has long called itself the "spirit of Australia," and its brand is intertwined with the nation's identity. Now it's hoping to translate that equity internationally through its most significant marketing push in North America in a decade. The airline launched its first brand campaign for the North American market in 10 years with.

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Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization

Ad Tech Daily

Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital […] The post Innovid Launches In-Platform Solution for QR Code Creation, Delivery,

Ad Tech 90
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Tampa Reporter Talks About Covering Hurricanes, ‘Crazy Preparations’

Adweek

With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. "This past week's been just like crazy preparations," Bruton said. She works for WTSP in Tampa where Milton is expected to hit hardest. She covered numerous tornadoes in her time with the.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To

AdExchanger

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […] The post Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To appeared

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Squarespace’s Latest Artistic Collab Is With Jeff Koons

Adweek

The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy, Qatar, and Greece. But his inflatable sculptures and technicolor paintings have never been gathered in one place before, which had.

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It’s Grimace Versus Gritty; Zeta Global Strikes Again

AdExchanger

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.

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NBC’s Dateline Adds Blayne Alexander to True Crime Crew

Adweek

NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network's long-running and seemingly ubiquitous true crime program.

Media 270
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Go inside the modern marketing data stack by Snowflake

Martech

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.

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NYT Testing New Puzzle Called Zorse

Adweek

The New York Times is making a bigger play into online gaming. On Tuesday, the paper began beta testing a new puzzle called Zorse, Semafor has learned. It will be a "phrase-guessing game where every puzzle is a mashup of two phrases," the company confirmed in a statement.

Media 265
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Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work

AdExchanger

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap […] The post Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work appeared first on AdExc

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Tools of the Trade: Mickey Alexander of Made Music Studio

Adweek

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.