Sat.Nov 12, 2022

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With an Intentional Communications Strategy, Cultural Sensitivity Is Built In

Adweek

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it's to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement.

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What can I get done today?

The Ad Tech Blog

I recently read Tim Ferriss’ The 4-hour Workweek for the second time. It still seems so surreal for developers. We, developers, like to pull all-nighters, work non-stop until we solve a problem, and we leave the bulk of the work close to the deadlines. How can we accomplish anything by spending only two hours a day and taking Fridays off ? Tim’s book doesn’t seem like written for engineers.

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Christmas ads 2022 and other top creative ideas of the week

Bhatnaturally

It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and [.].

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