AdExchanger

JUNE 12, 2022

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have. Continue reading » The post AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use appeared

Ad Tech 95

Ad Tech 95

Digiday

JUNE 12, 2022

Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —Slowly but surely, Elon Musk’s acquisition of Twitter seems to be advancing.

Finance 68

Finance Manufacturing Media Entertainment 68

Rob Campbell

JUNE 12, 2022

I had a lovely birthday. Despite not receiving your presents. Tight asses. Anyway, I digress … I want to write a post about being a parent. Put simply, it’s amazing. Better than I ever could have imagined. But what is interesting is how parenting is often portrayed in advertising. It’s either unicorns or hurricanes. Soft focus or extreme disaster.

Advertising 60

Advertising 60

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates. Active View is Google’s reporting technology that provides [.].

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Playwire

JUNE 12, 2022

Key Points. Ad monetization is the primary revenue model of countless publishers. But it can be done drastically differently from publisher to publisher. Whether you're a web or app publisher, or you work in both spaces, those who follow these ad monetization best practices set themselves up for the highest revenue and long-term success.

52

52

Martech Series

JUNE 12, 2022

Spectrio , one of the nation’s leading providers of comprehensive digital signage solutions, announced the launch of its newly redesigned Spectrio Cloud content management system. Informed by years of user feedback, the all-new Spectrio Cloud CMS features an enhanced user experience, allowing clients to create and manage all their digital experiences and Spectrio products through a single platform.

A/B Testing 90

A/B Testing MarTech Marketing 90