AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use
AdExchanger
JUNE 12, 2022
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have. Continue reading » The post AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use appeared
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