Wed.Jan 11, 2023

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How Hyundai Aims to Correct the Way People Say Its Name

Adweek

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name--something the brand has chosen to correct with a humorous campaign ahead of an important year. In.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Before you can start creating your editorial calendar, you need to know what your goals are.

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Progressive Taps Family Matters’ Reginald VelJohnson to Star as TV Dad in Its Nostalgic Campaign

Adweek

After starring for nearly a decade as the patriarch on Family Matters, Reginald VelJohnson has the sensibilities of TV Dad locked and loaded. But he was open to tweaking that beloved persona--and the prototypical head of household as seen in entertainment--for a sitcom-style campaign from Progressive Insurance. VelJohnson, also a veteran of the blockbuster Die.

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This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy

AdExchanger

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher. The post This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Meta Rescinds Some Full-Time Employment Offers in London

Adweek

Now you have a full-time employment offer, until you don't. Engineer and writer Gergely Orsoz tweeted earlier this week that Meta began rescinding full-time job offers for positions in its London office, particularly for recent graduates who were due to start in February. A spokesperson for the company confirmed the move, saying, "As we continue.

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Publicis Media On What Has To Happen Before In-Game Ads Can Take Off

AdExchanger

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

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Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Marketing Dive

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

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Mischief and ConnectRN Urge Burned Out Nurses to ‘UnResign’

Adweek

Nurses are quitting. but they don't want to. That's the simple-yet-complicated message of connectRN's new campaign "unResignation Notice," a call-to-action created by Adweek's 2022 Midsized Agency of the Year, Mischief @ No Fixed Address. The clinician-serving platform is hoping its new campaign breathes life into a nursing community that is teetering in critical condition.

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Meta Limits Options for Targeted Advertising to Teenagers

VideoWeek

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe. “We recognise that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing t

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Molson Coors Debuts Its First Booze-Free Canned Cocktails for Moderation-Minded Drinkers

Adweek

In creating its first booze-free cocktail in a can, Molson Coors asked consumers what they wanted in a temperance-minded drink and, more specifically, what they did not want. The answer--no virgin margaritas or faux-gronis, please--led to Roxie, a line of ready-to-drink cocktail alternatives developed with seasoned mixologists and launched to coincide with the annual Dry.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How Coca-Cola activated their enterprise CDP

Martech

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Co

eCommerce 113
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Automattic Extends Tumblr Blaze Ad Tool to All WordPress.com Sites

Adweek

Tunblr parent Automattic said Wednesday that the Tumblr Blaze advertising tool is now available to any site on Automattic-owned blogging platform WordPress via WordPress.com or the Jetpack plugin, also owned by Automattic. Automattic introduced Tumblr Blaze last April, and the company said it enables advertisers to reach an audience with an estimated 13.5 billion monthly.

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Clean Rooms Alone Won’t Solve TV Measurement

AdExchanger

TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement. The post Clean Rooms Alone Won’t Solve TV Measurement appeared first on AdExchanger.

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Rémy Cointreau Toasts Rémy Martin With Super Bowl Ad

Adweek

R?my Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in. Two years ago, the French spirits company bought a 30-second ad for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second ad featuring The Botanist gin brand.

Marketing 246
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 Podcast Predictions Shaping the Future of Digital Audio in 2023

Ad Monsters

Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . We spoke with some ad tech professionals in the podcasting world about their 2023 predictions. One thing we can expect for sure is more programmatic ads. .

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Teens Give Up Their Mental Health for a Pack of Cigarettes in FDA Spot

Adweek

Most anti-smoking PSAs focus on the long-term health consequences, like an increased risk of cancer. The latest effort in the Food and Drug Administration's ongoing "The Real Cost of Smoking" campaign, developed in partnership with its agency of record FCB New York, examines the immediate mental health consequences. The 30-second "Auctioneer" spot shows a group.

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Advertisers, Here’s How To Stop Losing Money On CTV

AdExchanger

Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust, The post Advertisers, Here’s How To Stop Losing Money On CTV appeared first on AdExchanger.

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Twitter Blue Debuts in Japan

Adweek

Subscription option Twitter Blue is now available in Japan, joining Australia, Canada, New Zealand, the U.K. and the U.S. The social network said on its Twitter Blue help page that the cost for users in Japan is 980 yen ($7.40) per month via the web and ?1,380 ($10.43) via iOS--slightly lower than the U.S. fees.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What is Data Management Platform? A Guide For Publishers

AdPushup

A Data Management Platform is a unified place to store, manage and optimize data. But how can DMP help with the publisher’s business growth? Learn here. The business world thrives on data. Everything a user does on a website or mobile application generates data. It’s up to the bearer of data how he/she can leverage [.].

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Twitter Tweaks Feeds on iOS App

Adweek

In a move reminiscent of when Instagram shifted to an algorithm-based feed in June 2016, the "For You" feed became the default for Twitter on iOS this week. The social network said in a Twitter Support tweet that the For You and "Following" tabs replace "Home" and "Latest," and users can swipe between the two.

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Germany Hits Google For Commingling Data; Is Green The New Gold?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Say “Nein” To Sharing The German Cartel Office, Germany’s antitrust regulator, says Google’s data processing policies violate the. The post Germany Hits Google For Commingling Data; Is Green The New Gold? appeared first on AdExchanger.

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The MarketHER Group Teams Up With Lean In to Help Bridge the Broken Rung for Women Marketers

Martech Series

60% of marketers are women. Yet only 13% of director-level+ women in marketing have racially diverse backgrounds. MarketHERs are determined to be the change. The MarketHER Group is a a DEIB-focused membership group committed to helping Women in Marketing create the work-life they love. It’s no secret that women want more out of their work lives. After reading the 2022 Women in the Workplace report, published by McKinsey & Company along with the women’s group Lean In, The MarketHER Grou

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Does your organization need a marketing automation platform?

Martech

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download.

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NewSpark.io Launches Media Manager, a lean way to Digital Asset Management

Martech Series

NewSpark.io is pleased to announce the release of Media Manager, a simple and intuitive digital asset management platform. This latest build iterates on the success of previous versions, offering even more features and improvements to help businesses of all sizes organize, store, and access their digital assets such as images, documents, and videos – all at a competitive monthly price point.

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How to pick an identifier to navigate the ad industry’s cookieless future

Digiday

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Accompanying this has been a tsunami of sales pitches , each of these alternative solutions promising to help brands’ marketing departments meet ever-growing privacy requirements while demonstrating a return on ad spend just as cookies, etcetera did in the past.

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MagicLinks Honored with Built In’s Esteemed 2023 ‘Best Places To Work’ Awards

Martech Series

Honoring companies with the best total rewards packages across the U.S. Built In today announced that MagicLinks was honored in its 2023 Best Places To Work Awards. Specifically, MagicLinks earned a place on “Best Places to Work in Los Angeles” and “Best Startups to Work for in Los Angeles” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Media Briefing: Bloomberg Media bets global expansion, TV will help weather the storm

Digiday

This week’s Media Briefing includes a conversation with Bloomberg Media’s CEO Scott Havens about how the publisher is growing its international presence on pace with the economic downturn and why its video business is expected to be a lucrative safety net. Bloomberg sets sights on an international audience. A timeline of Future plc’s U.S. expansion.

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Genesys Sets the Pace for Industry Sustainability Initiatives with Latest ESG Recognition

Martech Series

Experience Orchestration leader doubles down on cloud strategy to accelerate business and sustainability impact, advances ratings from the authorities on sustainability practices. Genesys , a global cloud leader in customer experience orchestration, has been recognized by two leaders in sustainability ratings for its marked improvement in sustainable business practices.

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Why gamers are flocking from premium titles to free-to-play, ad-supported games in this unstable economy

Digiday

At the moment, all signs are pointing to a recession in 2023 — and the gaming and esports industries are already feeling the pressure. In esports, brands such as BMW, once a major sponsor of organizations such as Fnatic and OG, have pulled away from the space , spooking investors and leading some observers to proclaim that an “esports winter” is coming.

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Built In Honors Workato in Its Esteemed 2023 Best Places To Work Awards

Martech Series

Workato Earns Best Midsize in Seattle on Built In’s Best Places to Work List. Built In announced that Workato, the leading enterprise automation platform, was honored in its 2023 Best Places To Work Awards. Specifically, the EiPasS automation leader earned a place on Best Midsize Places to Work in Seattle. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors remote-first employers and companies in large tech markets across the U.S.

MarTech 90
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.