Wed.Nov 24, 2021

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3 ways to gain more visibility into your lead lifecycle

Martech

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

MarTech 124
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New Mastercard Requirements for Subscription and Negative Option Billing Models

All About Advertising Law

Mastercard recently announced new requirements for merchants using a subscription billing model or negative option model, or both. The new standards focus on disclosures made to consumers at the point of payment; providing adequate confirmation, notices, and billing receipts; and affording customers an online or electronic cancellation method. Requirements relating to point of payment disclosures become effective on September 22, 2022.

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Good morning: There’s plenty to be thankful for

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and

MarTech 117
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It’s wall-to-wall glamour in Louis Vuitton’s ‘holiday house’

More About Advertising

If you’re looking for baubles and bling in your Christmas ads, Louis Vuitton — with help from director Roman Coppola — will not disappoint. Featuring French model and actress Stacy Martin and set to Candi Staton’s timeless tune, Young Hearts Run Free, it’s a masterclass in seasonal sparkle. Coppola has form when it comes to.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Build trust, gain sales

Martech

The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential.

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VW embarks on marathon global media pitch

More About Advertising

Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be another marathon. VW, which spends around $4bn, told Campaign: “In the coming year, there will. The post VW embarks on marathon global media pitch first appeared on More About Advertising.

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Norway’s Posten unveils a gay Santa Claus

More About Advertising

A few years back we had Mrs Claus making a memorable appearance in Y&R’s last ad for Marks & Spencer, now Norwegian postal service Posten has unveiled another side to the old boy’s private life in ‘When Harry Met Santa,’ – he’s gay. From Oslo agency Pol. Posten marketing director Monica Solberg says: “It has.

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The OOH industry’s digital transformation encourages marketers to test and learn

Martech

“In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and people would be roaming cities again soon.”. The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers.

Marketing 117
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M&S appoints Happy Finish for hi-tech push on homewares

More About Advertising

Marks & Spencer seems to be turning things around – clothing is starting to sell and food continues to grow. Now the retailer is looking to boost its M&S Home division, and has appointed creative tech production agency Happy Finish to help make it happen. Happy Finish will create CGI lifestyle content and use augmented. The post M&S appoints Happy Finish for hi-tech push on homewares first appeared on More About Advertising.

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