Adweek
AUGUST 19, 2022
Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture. This is Paddy Power's first work created by Accenture Song-owned agency Droga5 London, which won the account after a.
Martech
AUGUST 19, 2022
Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Yet for most organizations, martech integration is not a priority — and understandably so.
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Adweek
AUGUST 19, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: Captain Crunch commandeers a commuter ferry Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain's chair, a.
AdExchanger
AUGUST 19, 2022
You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. But you’d be wrong. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns. Continue reading » The post Brand Lift Matters, Even For PepsiCo appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 19, 2022
There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments featuring everyone's favorite fictional boxing champion Rocky Balboa in a modern take--bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in.
Martech
AUGUST 19, 2022
With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.” But can it?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
AUGUST 19, 2022
Seems like, everyone in the universe is talking about the Metaverse… Metaverse is a next-level virtual reality delivering embodied internet and digital experiences to businesses and consumers worldwide. For Metaverse it is said, “Believe in the Metaverse, and it could change the way we live forever.”. Explaining it further, Metaverse is an extensive virtual world so that people can simulate their real-life experiences like selling or buying products, attending events, and more.
Adweek
AUGUST 19, 2022
Adweek is proud to announce its 2022 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most groundbreaking, dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review reader and internal submissions to identify the.
MNTN
AUGUST 19, 2022
Economic headwinds are potentially coming our way this Q4—which is exactly the reason why you should be making headway on your quarterly planning now. This year’s US holiday sales are forecasted to increase 3.3% to $1.262 trillion. Additionally, shopping habits have been fundamentally changed by the pandemic over the past years, with an emphasis on faster and more convenient shopping experiences (like Buy Now Pay Later and curbside pickup), layered on with heightened price sensitivity as inflati
Adweek
AUGUST 19, 2022
In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands' restaurants, McDonald's has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection--perhaps the perfect gift for that special someone. Created by TBWANeboko, the campaign sees the fast-food chain introduce.
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Martech Series
AUGUST 19, 2022
CMO who grew social enterprise from 20 to 1300 employees in 5 years joins open-source CMS pioneer. Umbraco, the open-source content management system (CMS) pioneer, has appointed Javier Miranda as chief marketing officer to support the company’s international growth. Javier Miranda was formerly Global CMO at sustainability app company, Too Good To Go.
Adweek
AUGUST 19, 2022
Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc.
MNTN
AUGUST 19, 2022
A growing percentage of those consumers who have been making the switch from linear to streaming are watching through free ad-supported streaming TV (FAST). And a new study from LG Ads Solutions reveals why viewers might be willing to switch from one ad-supported channel to another—76% of the consumers that surveyed found ad breaks on FAST channels shorter than those on linear TV.
Adweek
AUGUST 19, 2022
It's OK to love running but hate the run. Brooks Running has long catered to elite marathoners and track athletes. But the brand has found its shoes and other products embraced by different classes of runners since Covid-19 arrived. According to a survey of nearly 4,000 runners conducted by RunRepeat, roughly 28.7% of runners began.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
AUGUST 19, 2022
The last few years have been a bumpy ride for travel brands. COVID restrictions, lockdowns, technological disruptors and changing consumer behaviors—it’s enough to exhaust even the most seasoned pro trying to catch up. And that’s before you even factor in a travel industry that went from 0 to 60 almost overnight, as the world opened up and people started making travel plans.
Adweek
AUGUST 19, 2022
McCormick has found its Director of Taco Relations. For its next spicy stunt, the spice maker is looking for a taco theme song. With the help of equally spicy actor, singer, television personality and host Keke Palmer, McCormick kicked off "America's Got Tacos," a nationwide search for a theme song for the brand's new taco.
Martech Series
AUGUST 19, 2022
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land” ~ Paul McCartney. Paul McCartney sums up the challenge with evolving a business mindset to a more sustainable path and many companies struggle with this aspect -how to become sustainable, without damaging the bottom line of the company.
Adweek
AUGUST 19, 2022
The after-market auto parts business is big, especially when it comes to trucks and off-road vehicles. It's also predominantly male. But an established dealer is helping expand the reach of truck and Jeep parts beyond just the typical gear head in his garage. Tennessee independent full-service agency Tombras won the RealTruck business in 2021 and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 19, 2022
Cavrnus continues to bring the metaverse to life with Cavrnus 2022.2.1, elevating the value of the platform’s power, versatility and scalability. Cavrnus , Inc. announces the release of Cavrnus 2022.2.1, now available to enterprises, brands and creators, opening new opportunities to build and share immersive experiences that transform how people connect and interact across time and space.
Adweek
AUGUST 19, 2022
Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company. Advertisers use technology from DoubleVerify and IAS to ensure that their ads are being viewed by actual people and not bots, and Musk's.
Martech Series
AUGUST 19, 2022
NordPass announced new functionalities to bolster partnerships with managed service providers (MSPs). These companies themselves can now use the password manager free of charge for the entire period they partner with NordPass and offer a 14-day free trial for their clients. Allows free internal testing to support sales efforts. NordPass introduced its latest feature, Not for Resale (NFR), dedicated exclusively to MSPs.
Adweek
AUGUST 19, 2022
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 19, 2022
Socure, the leading provider of digital identity verification and fraud solutions, announced that Inc. magazine has ranked Socure among the nation’s fastest-growing private companies. Socure earned a top third position at No. 1,397 on the Inc. 5000 2022 list after generating triple-digit revenue growth between 2018 and 2021. Notable companies previously named to the list include Microsoft, Oracle, Under Armour, and Patagonia.
Adweek
AUGUST 19, 2022
When we talk about DEI, one of the more prevailing questions that remain is, where are our women leaders? What happened to the wealth of female leadership that was promised years ago? But there's a very simple answer for that: Women leaders are everywhere! It's not a matter of a lack of available talent. It.
Martech Series
AUGUST 19, 2022
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it has entered into a strategic partnership with 55Haitao.com (“55Haitao”), a leading Chinese cashback shopping guide focused on helping Chinese consumers save money when buying from overseas online stores. Aurora Mobile provides 55Haitao with its push notification solution JPush to help the platform carry out intelligent, accurate, and timely push messaging about promotion
Marketing Dive
AUGUST 19, 2022
After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
AUGUST 19, 2022
We know that the FOMO is too real right now if you didn’t attend Publisher Forum Montreal, but hopefully, it is also a driving factor in your November attendance in Nashville. The entire forum, which took place earlier this week, was informative and educational and included a once of fun. With every PubForum, we have activities that relate to the destination of that specific event, relieving attendees from the highly air-conditioned conference room.
Martech Series
AUGUST 19, 2022
The free, ad-supported, award-winning Loop solution for businesses in the DOOH space received upgrades to overall user experience, search, signage, and more. Loop Media, Inc. (“Loop Media” or “Loop”), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player.
Brid.tv
AUGUST 19, 2022
Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. So why miss out on all that potential revenue? Putting a video ad on your website is not exactly rocket science, but it does require a certain level of expertise in the industry.
Exchange Wire
AUGUST 19, 2022
This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed. It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [.]. The post The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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