Adweek
OCTOBER 19, 2022
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. "Absolute dollar advertising spending is down," P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the.
Martech
OCTOBER 19, 2022
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.
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Adweek
OCTOBER 19, 2022
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida. Green Thumb Industries, a Chicago-based multistate operator, plans to open.
AdExchanger
OCTOBER 19, 2022
The Federal Trade Commission is making privacy a priority. But that's hard to do without a federal data privacy law. In the meantime, the FTC hopes to fill in the gaps with new rulemaking to apply privacy practices to consumer welfare enforcement broadly, said Rashida Richardson, attorney advisor to FTC Chair Lina Khan, speaking at AdExchanger's Programmatic I/O conference in New York City.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 19, 2022
Walk into a McDonald's in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand's app. The campaign, devised by DDB Warsaw, will reward customers.
AdExchanger
OCTOBER 19, 2022
Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators around the globe have left Google with no choice but. Continue reading » The post Google Swears It’s Not Bluffing About Quitting Cookies appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 19, 2022
What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in. Continue reading » The post Non-Advertising Companies Must Tread Lightly With Their Media Networks appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those.
Marketing Dive
OCTOBER 19, 2022
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.
Adweek
OCTOBER 19, 2022
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K's Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in.
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Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful.
Adweek
OCTOBER 19, 2022
Nov. 8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. While election messaging can be crowded, companies that lean into their unique identity and read the moment can create real impact. Here are five.
Digital Remedy
OCTOBER 19, 2022
Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising. According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013.
Adweek
OCTOBER 19, 2022
Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek's media editor Lucinda Southern.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix. Continue reading » The post How The Netflix Ad Biz Changes Things; Web 3 Attribution, Here We Go appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Roughly one-half of business-to-business marketing leaders across the globe said their budgets have been impacted in some way due to the current economic climate, but 76% remain optimistic about their strategy over the next six months, according to the new global B2B Marketer Sentiment study from LinkedIn. The professional network surveyed more than 1,700 b-to-b.
AdExchanger
OCTOBER 19, 2022
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As. Continue reading » The post The Shift To ID-less Strategy Won’t Happen Overnight – Marketers Need A Hybrid Strategy appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek's senior media reporter Mark Stenberg during Publishing Week for.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
OCTOBER 19, 2022
At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.
Adweek
OCTOBER 19, 2022
A highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field. Watching these off-the-wall ads, a viewer would.
AdExchanger
OCTOBER 19, 2022
“Thank god we’re done with shrinking quarters,” Netflix co-CEO Reed Hastings told investors during the company’s third-quarter earnings call on Tuesday. Although the streaming giant lost roughly 1 million users. Continue reading » The post Netflix Adds 2.4 Million Subscribers In Q3 – And Expects AVOD To Bring In A Lot More appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Beer brand Heineken wants to be relevant to music fans of varying tastes through its latest campaign in Asia, which sees it team with electropop duo The Chainsmokers. The campaign, titled "Refresh Your Music, Refresh Your Nights," has been developed across Leo Burnett's teams in Singapore, Vietnam and Malaysia, as well as Le Pub with.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
OCTOBER 19, 2022
After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.
Adweek
OCTOBER 19, 2022
"At the base of the Mississippi Delta is a city that shouldn't exist." By much of the world, New Orleans may be largely characterized by its ceaseless nightlife, flavorful cuisine, and soulful music.
MNTN
OCTOBER 19, 2022
What do Mike Myers and Nancy Meyers have in common? Streaming channels are hoping both will be a draw to viewers who are constantly evaluating their roster of subscriptions based on the content they are currently binging. The streaming world has seen quite a few shake-ups over the past year, from publisher mergers to new ad tiers , and streaming networks are reevaluating how best to engage users.
Adweek
OCTOBER 19, 2022
Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021. With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. But.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 19, 2022
Behavioral science-based framework measures trust in technology, key predictors to increase consumer trust. Escalent, an award-winning human behavior analytics and advisory firm, has cracked the code on the complex topic of trust in technology and how brands can effectively build consumer trust in technology that fuels the products, services and experiences that make the world work better for people.
Adweek
OCTOBER 19, 2022
NBCUniversal believes the future of measurement lies in alternative currencies, and it's making investments to prove it. The company hired Maggie Zhang as svp, measurement strategy and operations, coming over from Amazon Ads. Zhang's addition to NBCUniversal is part of the company's plan to move into the next phase of its Measurement Certification framework.
Martech Series
OCTOBER 19, 2022
Symbl.ai allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. The conversation tracker data can be used in many business applications including scoring leads, training staff, and coaching customer service.
Adweek
OCTOBER 19, 2022
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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