Adweek

JUNE 19, 2022

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience. The spot includes a narration of an original poem Dawson-Amoah wrote about the topic.

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Bhatnaturally

JUNE 19, 2022

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Amazon Prime, BunBun Thailand’s hilarious Bollywood spoof: top creative ads of the week appeared first on Bhatnaturally.

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Adweek

JUNE 19, 2022

When looking into what Gen Z actually needs, Edelman grounds its new research report in a quote from gun control activist and Parkland survivor David Hogg: "I'm not powered by hope. I'm powered by the fact that I have no other choice." Bookended between two crises--the recession and the pandemic--this generation knows that social justice.

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Marketing 245

AdExchanger

JUNE 19, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on June 19, 2020. The post Comic: It’s Time appeared first on AdExchanger.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

JUNE 19, 2022

Just in time for Cannes Lions, the revamped Twitter Innovators agency awards are back. A Twitter spokesperson explained, "We are reintroducing the Twitter Innovators agency awards to celebrate and fuel best-in-class media planning among our global agency partners. We work with a number of agencies--from the "Big 6" to independent agencies--to equip them with the.

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Buyer Advertising

JUNE 19, 2022

Juneteenth is a day to reflect, recognize, and celebrate the anniversary of the United States ending slavery. We honor the strength, courage, achievements, and determination of the African American community by continuing to educate ourselves and focus on self-improvement. We want to share how we plan to honor and amplify the significance of Juneteenth this year.

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Martech Series

JUNE 19, 2022

The two companies will work together to bring artists, athletes, and talent to the Solana ecosystem. Magic Eden, a leading community-centric NFT-based web3 ecosystem, announced that it has entered into a partnership with Kreation.io, a recognized London based Solana NFT agency. Through this partnership, Magic Eden will work with Kreation to build project-specific communities that extend beyond the initial NFT drop and allow fans to actively support their favorite artist/persona in the long term.

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Adweek

JUNE 19, 2022

Connected TV technology company Brightline wants to overhaul its streaming ad suite, and it's starting with a slew of CTV advertising products. The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions. OTT Accelerator has been in the making for 18 months after streaming saw a viewership boost.

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More About Advertising

JUNE 19, 2022

And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One way to get back into the swing is to remaster the art of buzzword-ery. Yes, the time has come to confound your clients and alienate your friends with the most fashionable word salad you can. The post Jane Austin: confounding clients and alienating friends – Cannes’ top buzzwords first appeared on More About Advertising.

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Digiday

JUNE 19, 2022

As if e-commerce isn’t already a hot enough topic in the media industry, Digiday has learned that Omnicom plans to announce a raft of e-commerce-related partnerships with major retail players during the Cannes Lions festival in France this week. The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships between the retail giant’s DSP and the media agency network formed last fall.

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Advertising

Smart Insights

JUNE 19, 2022

With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into … The post The difference between paid owned and earned media appeared first on Smart Insights.

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Media Marketing 54

Digiday

JUNE 19, 2022

After two years of waiting with bated breath (through N95 masks, of course), the Cannes Lions Festival of Creativity returns to the Riviera. Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. But a two-year pandemic hiatus has meant changes in the marketplace may overshadow a bit of the celebration and jubilee. “2022 will likely have two vibes happening,” Leslie Sims, U.S. chief creative officer

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Media ROI Ad Tech Advertising 66

Rob Campbell

JUNE 19, 2022

[And happy birthday to Lizzie ].

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Digiday

JUNE 19, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Welcome to the Cannes Lions, which is meeting in-person for the first time since 2019. This week is going to be equal parts exhausting and exhilirating. Although the Lions celebrate all of advertising, the media agency world has taken more of a center-stage position in recent years. “Rather than just talking about servicing our clients and understanding our clients’ business, what we’re really doing more about and talk

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. As the media world tries to get its proverbial arms around a vastly changed marketplace — one in which a full-on recession seems inevitable following a life-changing pandemic, and in which the mechanisms of connecting with consumers are morphing faster and faster — two media agencies are looking themselves in the mirror to determine how to ada

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Digiday

JUNE 19, 2022

Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —To get around the European Commission antitrust investigation, Google will now let rivals place their ads on Youtube.

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