Martech
AUGUST 23, 2021
Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.
More About Advertising
AUGUST 23, 2021
WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the UK’s fastest-growing tech companies.” Satalia clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Alongside its Alongside its custom-made AI offerings and strategy consultancy, Satalia has two products: Satalia Workforce and Satalia Delivery.
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Martech
AUGUST 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does your data have a destination? In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data.
More About Advertising
AUGUST 23, 2021
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of revenues from digital advertising by 2025. Private Marketplace is a partnership with The Trade Desk. The post Channel 4 claims first with programmatic deal for All 4. first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
AUGUST 23, 2021
Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers). Since then, Apple has pushed live iOS 14.6 and 14.7 in the last few months, resulting in more people updating their OS and choosing to opt-in/out of IDFA collection.
More About Advertising
AUGUST 23, 2021
Adam&eveDDB is collecting quite a menagerie: its ‘Love that feeling’ dog for the AA has become a viral wonder, there are all those nags for Lloyds Bank and now we have a skateboarding turtle for rail operator Avanti West Coast. Plus a horse, some sheep (and some bemused humans.) ‘Feel Good Travel’ is the message. The post Now Avanti West Coast joins Adam&eveDDB's anthropomorphic assembly first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 23, 2021
Cannaray, which sells CBD wellness products and medical cannabis, has launched a major TV campaign — which it claims is a UK first for the product — in a bid to grow CBD into a major FMCG category. Claudia Winkleman is leading the charge from her sofa, despite the grander revolutionary visions of her imagination, The post Claudia Winkleman leads the revolution for UK's first major CBD brand campaign first appeared on More About Advertising.
More About Advertising
AUGUST 23, 2021
The government has been persuading 18 year olds to get vaccinated by talking about night clubs and living their best lives, but the ads targeting 16 and 17 year olds are altogether more gloomy, focusing on the debilitating effects of long covid. It’s more than three minutes, and it looks like it’s aimed at parents. The post NHS uses scare tactics to get 16 & 17 year olds vaccinated first appeared on More About Advertising.
More About Advertising
AUGUST 23, 2021
The art of the sell on social media is often about time-sensitive offers, but VCCP and Cadbury’s have taken this to a new level with a limited edition Wispa Gold Hazelnut bar that is being sold as an investment opportunity to match crypto currency, stocks and gold bullion. As long as they have a Twitter. The post Cadbury’s and VCCP sell new limited edition Wispa Gold Hazelnut bar as an investment opportunity first appeared on More About Advertising.
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