Fri.Jan 20, 2023

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Twitter Introduces Pinned Lists

Adweek

Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists on their profile page, create Lists of accounts to follow and tap the pin icon, which will enable them to swipe left and right.

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Netflix believes ads will eventually drive at least 10% of revenue

Marketing Dive

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

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Trending Sources

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DieHard Scales New Heights With a Mini Doc About Climber Kirstie Ennis

Adweek

It's amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that "die-hard" spirit to push through. With Ennis's resilience at the forefront, Advance Auto Parts has.

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Quzara LLC Recognized with Microsoft Verified Managed XDR Solution Status

Martech Series

Quzara LLC today announced it has achieved Microsoft verified Managed Extended Detection and Response (MXDR) solution status. By achieving this status, Quzara LLC has proven their robust MXDR services (Cybertorch ) including a Security Operation Center (SOC) with 24/7/365 proactive hunting, monitoring, and response capabilities all built on tight integrations with the Microsoft Security platform.

MarTech 101
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

Adweek

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom.

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The Big Story: Programmatic Purification

AdExchanger

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts The post The Big Story: Programmatic Purification appeared first on AdExchanger.

More Trending

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Streaming Ad Spend Will Surpass Linear by 2025

MNTN

As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend).

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Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales Turnaround

Adweek

After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis. At the end of the NFL and college bowl seasons, Subway debuted a campaign looking back at the Subway Series menu of sandwiches it launched roughly six months earlier. Using a more lighthearted take.

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HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme

Ad Monsters

Mobile advertising is big business, and where money flows, fraudsters follow. Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday , a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. HUMAN discovered the highly sophisticated scheme last summer.

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Instagram: How to Reschedule a Scheduled Post

Adweek

Once an Instagram user schedules a post, they have the option to reschedule the post if they'd like it to be shared at a different date and/or time. Our guide will show you how to reschedule a post in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year.

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Spotify Calls for More Regulatory Action Against Apple

Adweek

Spotify has taken another swipe at Apple. The audio giant, along with other companies including Deezer, publisher Schibsted and Basecamp, has written to Margarethe Vestager, evp of A Europe fit for The Digital Age European Commission, requesting "swift and decisive actions" against Apple's alleged anticompetitive practices in Europe, which the companies claim prevent them from.

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The dangers of saying ‘no’ in martech

Martech

I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.

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Meta Helps Rugby Fans Bring Their Passion to a ‘New Dimension’

Adweek

As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services supplier of the tournament, which takes place in France in September and October. To begin its activation of the partnership, Meta.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Localized Marketing Technology And Its Benefits

Martech Series

In today’s volatile and ever-evolving marketing world, localization and globalization work hand in hand. As local businesses grow and increase their networks, localized marketing is a way to move forward. Localization marketing is about aligning your brand with the target region in terms of language, customs, values, and approach toward your products or services in a manner liked and appreciated by customers.

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Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed

Adweek

The National Hockey League shared all of the details on the Truly Hard Seltzer NHL All-Star Beach Festival Feb. 2 through 4 at Fort Lauderdale Beach Park in Fort Lauderdale, Fla. The puck drops for the 2023 Honda NHL All-Star Game at 3 p.m. Saturday, Feb. 4, at FLA Live Arena, home of the Florida.

Marketing 275
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Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

AdExchanger

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The purported cookie-stuffing practices date back The post Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years appeared first on AdExchanger.

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Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the Platform?

Adweek

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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NBA, StellarAlgo team up to streamline fan data across channels

Marketing Dive

The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.

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Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan

Adweek

Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon's "Welcome Unlimited" plan. The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls, and Manning pitches ways to join one of the winners, including offering to coach their kid's football team.

Marketing 275
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Square 9 Softworks Ventures into Artificial Intelligence With New AI Capture Product

Martech Series

Transform AI Reduces Costs and Human Touchpoints Square 9 Softworks , an industry-leading provider of business digital transformation solutions, has announced a new product offering that takes advantage of artificial intelligence and machine learning to automate document capture and data extraction. The new offering, titled TransformAI (TAI), captures data from documents by intelligently discerning the identity and location of information on each page and completely forgoes the use of template-b

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Achievement Unlocked: How Chevrolet Is Gamifying Public Service

Adweek

The Stanley Cup is the top prize in hockey, but Chevrolet has crafted a trophy that's just as big to reward young Canadian hockey players for doing community service. The carmaker worked with experiential agency Momentum Worldwide on a campaign to promote the seventh annual Good Deeds Cup, which launches today. The team that does.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Marketing Dive

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour.

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In an Age of Mass TV Cancellations, Some Product Placements Are Left in Limbo

Adweek

Whether it's wayward Junior Mints in an operating room in Seinfeld or Dominic Toretto throwing back Coronas with his Fast and Furious family, product placement has long been a staple of shows and movies. In addition to financial incentives for production, products have the power to tell stories in as little as one frame.

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Pixalate Announces December 2022 Top Programmatic Sellers (SSPs) By Market Share For Mobile Advertising Across Google And Apple Platforms

Martech Series

Report provides detailed rankings for ad sellers across Google, and Apple app stores – including breakdowns by region and device – and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad market share. Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the December 2022 Supply-Side Platform (SSP) Global Market Share Rankings for mobil

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Instagram: How to Schedule a Post

Adweek

Instagram now allows users to schedule posts on the photo- and video-sharing platform. Posts can be scheduled up to 75 days in advance. Our guide will show you how to schedule a post in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you reach the.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row

Martech Series

Quadient R ank ed Among Global 100 Most Sustainable Companies for Second Year in a Row Quadient also maintained high scores from several ESG ratings : B rating from CDP ; AA rating from MSC I ; Prime status with ISS ESG Quadient i mproved its score from Gaïa Research Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, has been included in this year’s Corporate Knights’ Global 100 ranking

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Alison Lomax Named as YouTube’s New MD for UK and Ireland

Adweek

Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland. Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. "I'll be working with Government and.

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Brandwatch CEO Transitions to an Advisory Role

Martech Series

Ulrik Bo Larsen , the Brandwatch CEO and Founder of Falcon.io, hands over the CEO baton to Cali Tran Brandwatch, the leading enterprise social suite, announced that its Chief Executive Officer, Ulrik Bo Larsen, has moved into an advisory role at the company. Larsen has transitioned the leadership of Brandwatch to Cali Tran who is promoted to the role of President and CEO.

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Adweek

Note: This story is part of an series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged and Publicis' Epsilon PeopleCloud. Madewell, according to its CMO Derek Yarbrough, was one of the first omnichannel brands. Upon its launch 12 years ago, it stood up ecommerce and brick and.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.