Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has

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SEO Marketing Machine Learning CPC 136

More About Advertising

OCTOBER 22, 2021

Not just the Ad of the Week, maybe the ad of the year so far. ‘Open Spaces’ from Burberry and director line-up Megaforce and Riff Raff shows what’s possible with a combo of brilliant technique and a good simple idea that radiates belief in the product. Many agencies would try to weave a pretty complicated. The post MAA Ad of the Week: Burberry 'Open Spaces' by Megaforce first appeared on More About Advertising.

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Agency Advertising 105

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran.

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Video Ads Ad Server Media Ad network 98

More About Advertising

OCTOBER 22, 2021

Uncommon is reportedly challenging WPP in the last round of the British Airways pitch. Relative newbie Uncommon, a breakaway from WPP’s Grey in 2017, is an interesting choice by BA to challenge incumbent WPP’s team based around Ogilvy. BA, now owned buy International Airliners Group (IAG) is still regarded as one of the UK’s flagship.

Advertising 64

Advertising Agency 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 22, 2021

On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability to track user behavior across apps and measure the effects of advertising. Snap reported $1.07 billion in 3Q earnings, undershooting the $1.1 billion earnings projected by financial market data provider Refinitiv.

Impressions 94

Impressions Advertising MarTech Marketing 94

More About Advertising

OCTOBER 22, 2021

The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, is back on the case, this time with a recruitment effort showing how a nurse. The post NHS back in the market for nurses with MullenLowe first appeared on More About Advertising.

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Marketing Advertising Agency 59

EGC Group

OCTOBER 22, 2021

Customer privacy is the initiative of the moment for big tech, especially Apple. With every iOS update, there’s a new implication in regard to customer privacy—but a bigger implication to the marketing ecosystem.

Marketing 52

Marketing 52

Smarty Ads

OCTOBER 22, 2021

Annoying ads and popups are so 2008. Audiences are tired of ads and the bad user experience that they bring. The pop-up creator even had to publicly apologize for having such a bad idea. The most common reason why users don't like certain sites is too.

Native Advertising 52

Native Advertising Pop-Up Advertising Audience 52

illumin

OCTOBER 22, 2021

September 15 – October 15 marks Hispanic Heritage month — a yearly observation to celebrate the history, culture and contributions of Hispanic Americans. As the second largest Spanish-speaking country behind Mexico, brands in the States recognize the importance of targeting and tailoring their messaging to this growing community. The Most Viewed Video Ads for Hispanic […].

Video Ads 52

Video Ads 52

More About Advertising

OCTOBER 22, 2021

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday with its long-awaited face-to-face conference. Across the day, we heard from key marketing effectiveness leaders.

Advertising 52

Advertising Marketing Finance Media 52

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Advertising

Martech

OCTOBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you see the customer? That seems to be a question at the top of the list for many in our space.

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Conversion MarTech Cookies Audience 97