More About Advertising

OCTOBER 25, 2021

Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. Whether it’s a one-minute city or a fifteen-minute city, or some other city, they. The post Annie Rickard of OOH Capital: how urban media can help transform smart cities first appeared on More About Advertising.

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Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ? Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons t

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More About Advertising

OCTOBER 25, 2021

In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened across a fair number of ads – even some good ones. Here’s his selection of 15 from the 1980s, arguably adland’s golden period, in the UK anyway. Defy anyone not to smile as Wordsworth kicks. The post Patrick Collister's 80s blast from the past first appeared on More About Advertising.

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Martech

OCTOBER 25, 2021

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. CPG companies have unique challenges in meeting consumer demands for personalization, according to Silhol.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adtelligent

OCTOBER 25, 2021

Marketing in the digital age is a fast-paced and demanding industry. As a result, marketers are always on the lookout for ways to stay ahead. Ad tech innovations such as real-time bidding, programmatic advertising, and analytics have upped the stakes of the competition, but how can they be leveraged to their full potential? That’s where the concept of cyborg marketing comes in handy.

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Martech

OCTOBER 25, 2021

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

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Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. Many of the new features are aimed at dynamic collaboration, enabling creative and marketing teams to work together on campaigns and related projects.

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Martech

OCTOBER 25, 2021

This week’s Marketoonist gives some extra attention to our age of distractions. Fishburne’s take: Leaders can influence how their teams use always-on 24/7 tools like Slack to avoid the drawbacks of always-on 24/7 working. Shonda Rhimes’ email signature reads : “I do not answer calls or emails after 7 p.m. or on weekends, and if you work for me, may I suggest that you put down your phone.

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Martech

OCTOBER 25, 2021

Your users’ preferences and expectations are constantly changing, so if your brand’s digital experience isn’t changing as well, customers will find your offerings less relevant. Many companies have tried to fix this problem by investing heavily in updating the aesthetics of their digital properties. But this is just one part of user experience as a whole. “UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon,

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