Have you done this before?
The Ad Tech Blog
NOVEMBER 25, 2022
Early-stage startups are great early adopters. They don’t have deep pockets, and they desperately need help. It doesn’t mean they are strange to fear. If you are providing a service, the question would be: have you done this before? If you are providing a product, they would ask: how many users do you have? So the chicken and egg problem arises: even if you give your product/service for free, there is always a cost for the customer to try it out.
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