Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, where do automation and creativity converge in marketing? Hopefully everywhere, if you are working with the right marketing technology, and also have the marketing operations pros that can execute it.

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AUGUST 18, 2021

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for the International Paralympic Committee, people with disabilities are “wonderfully ordinary” (like the rest of us.).

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Martech

AUGUST 18, 2021

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. It’s time to reimagine what content can become. Telling stories isn’t the same as it used to be.

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AUGUST 18, 2021

This one seems to be causing a bit of a stir in the US, a satirical take on hip hop (I think) from Publicis NYC for peanut butter brand Jif (no, not the cleaner, that was years ago.) With rapper Ludacris (quite where rap ends and hip hop begins we’ll leave to you.) Actually the. The post Publicis New York debates the finer points of hip hop for Jif first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

AUGUST 18, 2021

“Purpose is the economic multiplier that elevates your brand above the noise.” This is a firmly held belief in certain agency circles. Today we’re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillion, CEO and Executive Strategy Director at Trumpet […].

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AUGUST 18, 2021

Virgin Media 02’s new director of brand and marketing Simon Groves faces on of adland’s trickier issues as the takes the marketing helm of the newly-merged mobile and (in the case of the Virgin bit) TV provider – one agency or two? The two brands will supposedly stay independent for now at least. O2, where. The post Virgin Media 02 faces adam&eveDDB and VCCP choice - but there may be others too first appeared on More About Advertising.

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AUGUST 18, 2021

London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12 markets. Accenture’s Rothco previously worked on the brand. White Claw global brand director Gisela Rule says: “We want to thank Rothco, which has been a critical contributor to White Claw’s success both in the US. The post VCCP wins White Claw hard seltzer first appeared on More About Advertising.

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Smarty Ads

AUGUST 18, 2021

Throughout recent years, we could observe a shift in the consumption of video content towards on-demand, which includes content that viewers can watch on connected TV (CTV). This can be a Smart TV, game console or other device connected to the Internet which allows users to make their own.

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AUGUST 18, 2021

Iconic 90s TV series Changing Rooms is back after 17 years, promising to bring viewers the same format — and nail biting jeopardy — as the original show, in which neighbours are given free rein to make over rooms in each others’ houses. The flamboyant Laurence Llewelyn-Bowen is still around, along with some younger presenters. The post Dulux takes a chance on amateur designers for the return of Changing Rooms first appeared on More About Advertising.

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Smarty Ads

AUGUST 18, 2021

Holiday marketing and advertising season is a challenge that may leave you wondering: why some of the brands reap enormous profits, while others struggling to stay afloat? During the holidays, your potential customers have more time to choose, inspect, and buy products and services. At the same time, there are.

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More About Advertising

AUGUST 18, 2021

Ad views have never been a very effective measure for marketers, given that they are really only about whether the ad has been viewable, not whether anyone was paying attention. Omnicom Media Group is attempting to rectify that by striking a deal with Amplified Intelligence. The Australian company’s attentionTRACE data comes from a rotating panel. The post Omnicom Media Group's deal with Australia’s Amplified Intelligence measures ads by attention, not views first appeared on More About Advertis

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SpotX

AUGUST 18, 2021

MNC Group signs agreement for video advertising with SpotX, now part of Magnite, to scale video monetisation plans in Indonesia. SINGAPORE – August 16, 2021 – MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the leading global video advertising and monetisation platform now part of Magnite.

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Smarty Ads

AUGUST 18, 2021

By the end of 2019, programmatic ad spending in the world will reach $85 billion according to eMarketer. Algorithmic ad buying niche demonstrates steady growth ever since it became possible to place ads automatically. Benefits of programmatic buying are obvious to demand and supply partners alike, that’s why experts.

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Martech

AUGUST 18, 2021

Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. “Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Smarty Ads

AUGUST 18, 2021

Over the past couple of years, there were significant changes made to the header-bidding process which increased the revenue of publishers and elevated user experience. The most important part of these changes included ditching the old waterfall model and transitioning from client-side to server-side bidding. According to.

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Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.

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Lemonads

AUGUST 18, 2021

Hyperlinks, which are normally referred to simply as links, play crucial roles in the worldwide web. Besides helping search engines and other platforms scour the internet, links can also be used to direct users to specific content. This, in turn, can create a seamless transition between mobile app and website, resulting in a much better experience for end-users.

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Martech

AUGUST 18, 2021

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. It’s part of a new trend that finds a number of vendors ramping up their video offerings, in some cases approaching the production value and authority of what viewers would expect from a committed TV publisher. Content departments have always had a choice to make about what kind of content they’re looking to unleash, and how much of it.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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