Adweek
OCTOBER 30, 2022
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following.
AdExchanger
OCTOBER 30, 2022
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level decisioning. This new era of TV advertising requires a new era of measurement that delivers the granularity and speed advertisers need to maximize campaign performance. The post Identity Tools Will Be Essential To Transforming TV Ad Measurement appeared first on AdExchanger.
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Digiday
OCTOBER 30, 2022
Alongside the release of iOS 16.1 last week, Apple quietly rolled out SkAdNetwork 4.0 (SKAN 4), the latest version of its privacy-based campaign measurement framework. The new iteration of SKAN contains key improvements that promise to make the tool more efficient for both mobile app developers and marketers. Apple launched the first edition of SKAN in 2018, with the goal of boosting users’ privacy while still providing marketers with the data they need to grow their businesses.
AdExchanger
OCTOBER 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it. Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
OCTOBER 30, 2022
The spotlight on dark patterns is turning brighter. The U.S. Federal Trade Commission published a report in September 2022 on these deceptive business tactics, writing that the regulator was “putting businesses on notice that the FTC will continue scrutinizing these practices.” In light of the heightened attention, Digiday has updated this explainer on dark patterns — originally published on March 25, 2021 — to include a video that helps to illustrate what these tactics are.
AdExchanger
OCTOBER 30, 2022
TAZO’s strategy under new ownership is to rebuild its brand on social media and its approach to media in general with a focus on sustainability, including a transition into product supply lines that are entirely regenerative by 2029, to help promote biodiversity. And that new strategy starts on TikTok. The post TAZO Spills The Tea On Its TikTok Strategy appeared first on AdExchanger.
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Rob Campbell
OCTOBER 30, 2022
How appropriate this years halloween falls on a Monday. Surely there is nothing scarier than that? 6 letters, a lifetime of fear. However, I’m a generous fellow so I’m going to help you get even more in the mood by giving you something to watch. 15 of the supposed most ‘scary videos’ on Youtube. And while that may not sound very inviting, let me tell you a story about the horror movie director, Wes Craven.
Digiday
OCTOBER 30, 2022
As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations. Yet there are a host of challenges in content marketing — from limited resources to a lack of industry knowledge on particular subjects.
AdPushup
OCTOBER 30, 2022
What is Data Clean Room, and hows does it work? Find out answers to all these questions as well as data clean rooms benefits, types, and alternatives for publishers. Today it become more essential than ever for brands to address these security concerns and earn their consumers’ loyalty. So, what if there was a service [.].
Digiday
OCTOBER 30, 2022
Pepsi wants to put a spotlight on Black-owned businesses to address their ongoing funding issues. Pepsi is reintroducing its program, “Pepsi Dig In Day” with chef Carla Hall to spend its marketing dollars on these businesses. Pepsi Dig In Day returns for its second year on November 4th and will collaborate with Black-owned restaurants across the country to host lively brunches where fans can sit and enjoy complimentary music and drinks.
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AdPushup
OCTOBER 30, 2022
In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was generated through in-app advertising. Furthermore, it is estimated to reach a staggering USD 613 billion by 2025. In-app advertising is an important and effective marketing [.].
Digiday
OCTOBER 30, 2022
Hearst’s new commerce platform, FirstFinds, wants to solve the social media shopping problem once and for all. Slightly reminiscent of other publishers’ past commerce marketplaces , FirstFinds is inspired by how Gen Z shoppers discover products they want to buy on social media, but Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it, which is a clunky process on social platforms and often requires a user to leave the
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