Thu.Mar 16, 2023

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AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz

Adweek

As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed "Madness Loves.

Marketing 281
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Twisted Tea drops vasectomy underwear for March Madness

Marketing Dive

The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

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Trending Sources

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This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

Adweek

Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren't interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn't human. They're the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf.

Agency 273
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The Biggest Thing Missing from This Year’s Oscars? A Way to Stream

MNTN

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however. On Monday, MNTN’s water cooler chat wasn’t about who was the best dressed, but rather how we found ways to watch the event.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

Adweek

The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by way of The Martin Agency--drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances.

Agency 281
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Invalid AdSense Activity: The Silent Killer of Your Online Revenue

Monetize More

As an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings. However, one of the biggest challenges faced by AdSense publishers is invalid activity, which can result in penalties, suspension, or even termination of an AdSense account. Invalid AdSense activity refers to any activity that generates clicks, impressions, or conversions that violate AdSense policies, such as clicking on your own ads, u

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Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee

Ad Monsters

Everyone talks about first-party data being the new oil, but you can’t get to that first-party data without a user’s permission. That’s why consent is quickly becoming the new digital media currency. With mounting privacy regulations and Apple and Google making sweeping privacy-first ad tech updates, we have landed in the consent-based future. Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, a

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 Sephora Taps TBWAChiatDay LA for Its 2023 Holiday Creative

Adweek

To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging. Sephora's long term holiday campaign, dubbed "Give Something Beautiful," rejects heteronormative holiday tropes by casting diverse couples and families in compilations that link the.

Agency 256
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3 privacy-centric solutions for marketing compliance

Martech

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states roll out new privacy legislation. ​ Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility

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Snapchat: How to Use Multi Snap

Adweek

Snapchat's "Multi Snap" feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's camera.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Ad Tech Daily

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. — eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related […] The post eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers

Retail 95
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Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

Adweek

Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand--which will celebrate a decade in the space next year--has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?

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The power of programmatic advertising 

Martech

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.

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Anheuser-Busch InBev Is Only Brand to Win Cannes Lions Creative Marketer for Second Year in a Row

Adweek

Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has "established a reputation for.

Marketing 246
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mastercard charts a path to becoming the metaverse’s default payment processor

Digiday

The economy of the metaverse is growing, but many netizens still find purchasing virtual items there to be a headache. Through two recent partnerships, Mastercard hopes to address these issues — and set itself up as the default payment processor of the virtual world. Specifically, the partnerships are with Xsolla , a video game commerce company, and Immersve , a web3 payment platform.

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How Wrangler and Fender Made a Case—Literally—for Better Branded Merch

Adweek

Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender.

Marketing 256
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TransUnion expands TruAudience marketing solutions

Martech

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.

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Snapchat: How to Change a Snap’s Playback Speed

Adweek

Snapchat's "Director Mode" gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Uncover the latest global consumer attitudes and trends by Digital Marketing Depot

Martech

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.

Marketing 101
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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Ad Tech Daily

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns […] The post Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers appeared first on Ad Te

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Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

Marketing Dive

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

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How To Say Goodbye …

Rob Campbell

I want to talk about redundancy. Before I start, I’d like to inform my team that – even though I know they don’t read my rubbish – I’m not writing this for reasons they should fear. The reason for this post is because I recently heard of a terrible example of how a company handled it and it compelled me to write this post.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Heinz highlights soil degradation with an island on Fortnite

Marketing Dive

The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology

Ad Tech Daily

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has announced its […] The post Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curatio

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Top trade bodies to revise terms and conditions of internet advertising

Marketing Dive

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

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Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems

Ad Tech Daily

CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel […] The post Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Or

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

Marketing Dive

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.

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AdsPostX Secures CitrusAd Partnership

Ad Tech Daily

AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout. AdsPostX launched their post transaction ad platform to bring optionality, […] The post AdsPostX Secures CitrusAd Partnership appeared first on Ad

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Maximizing ROI on Programmatic Advertising Spend

Basis

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. The 2023 edition probably includes big-ticket action items like: Accommodate evolving data privacy laws to prepare for a world free of third-party cookies Level-up first-party data strategies Lean into TV streaming channels and digital audio Monitor the development and use cases of artificial intelligence (AI) acro

ROI 71
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People changes at General Motors and teetering John Lewis could change everything

More About Advertising

When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of GM’s “Voluntary Separation Program” as it contemplates heavy redundancies and, maybe, a partial withdrawal from.

Agency 75
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.