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Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year–the only brand to achieve this in the history of the festival.
The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has “established a reputation for producing brave creative and innovative marketing solutions,” according to the festival.
At last year’s Cannes Lions, AB InBev won 49 Lions–including one Grand Prix, 10 gold, 19 silver and 19 bronze–across 10 brands from seven countries.
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