Martech
FEBRUARY 7, 2022
CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ The report highlights the areas of success agencies saw last year and reveals what challenges they expect to face in 2022 and beyond.
AdPulp
FEBRUARY 7, 2022
This coming Sunday, a parade of new ads will interrupt the NFL’s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and […]. The post Is Anyone Fully Informing the Public?
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Martech
FEBRUARY 7, 2022
During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this. However, as a person who gained experience working mainly with content management systems (CMSs), and administering similar systems like form builders and
More About Advertising
FEBRUARY 7, 2022
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its failed £50bn bid for GSK’s consumer business (a pretty generous price if truth be told as its sales are far less than the bid price.) Others are demanding the heads of chairman Nils Andersen and. The post Unilever’s travails show disconnect between marketers and shareholders first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 7, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you going freelance? The “Great Resignation” is on everyone’s lips, not least among marketers where almost half were thinking about quitting their jobs last year.
More About Advertising
FEBRUARY 7, 2022
If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a pretty longstanding relationship has helped the UK’s Lucky Generals no end (as it has Droga5 and Joint) and. The post Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 7, 2022
The Super Bowl os pretty well sold out – at $7m a 30-second pop – with lots of new advertisers this year, “health and wellness” being a big category. Ironic really when tens of millions will be wqtching it for hours, munching Doritos and swigging Budweiser (among others.) Budweiser is back big time after missing. The post Budweiser aims to get America back on its feet again in Super Bowl epic first appeared on More About Advertising.
Smarty Ads
FEBRUARY 7, 2022
From 28 February to 3 March 2022 Barcelona will be full of life - a major European technological and connected world event Mobile World Congress is back on radars with renewed focus and energy. In 2022 MWC will gather more than 1,500 exhibitors and attendees from 150 countries.
More About Advertising
FEBRUARY 7, 2022
Those skateboarders really are everywhere: this time its Chloe Kim for Procter & Gamble, praising her dad (P&G has been hymning ‘moms’ for years now.) P&G is an Olympics sponsor and, like its peers, is studiously eschewing any reference to Beijing in its Winter Olympics ad. Actually it’s not saying very much at all in.
Automatad Inc.
FEBRUARY 7, 2022
Share. Tweet. Share. Summary. Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022.
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Martech
FEBRUARY 7, 2022
CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at approximately $160 million. Bringing together the measurement capabilities of these companies will aim at establishing a new standard for cross-platform measurement, or a “total view” at scale.
All About Advertising Law
FEBRUARY 7, 2022
The explosion in Buy-Now-Pay-Later (BNPL) has caught the eyes of lawmakers and regulators, who are taking a closer look at this booming industry. BNPL payment offers allow consumers to purchase goods or services now and pay for them over time, often through a short series of installments (for example, four payments spaced two weeks apart). Industry researchers have found that Gen Z consumers increased their use of BNPL products from 6% in 2019 to 36% in 2021.
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